Building Your Brand Through Digital Marketing


Next Available: 04 Oct 6:00PM
2.0 hours

Description

Digital content marketing aiming to build brand awareness is quite different from the traditional, revenue-driven advertising that typically comes to mind. Although revenue-driven campaigns are extremely straightforward – to drive sales – the goal of content-driven marketing is to establish your brand as an interesting, valuable and trusted authority on anything and everything related to your industry. 

Digital branding campaigns are becoming increasingly effective as the ability to track and understand user’s browsing behavior continues to advance. Marketers can focus efforts on building long-term brand awareness, recall, and lift, rather than just driving short-term conversions. 

Data regarding demographics, search history, and past purchasing information can all be used to craft effective branding campaigns— an opportunity not to be missed.



About The Speaker/s


Georgie Cavanagh @ TRIBE

tribegroup.co

Georgie is Head of Creator & Brand Partnerships at TRIBE - a marketplace which connects social media content creators with leading brands to transform word of mouth recommendations. She acquires, educates and maintains strong relationships with 20K Influencers. Prior to this Georgie worked at a large PR agency specialising in publicity for 7 years managing premium events and talent. In addition she was a travel columnist for News Ltd's Escape.


Harley Alexander @ Mayte

mayte.io

My name is Harley Alexander, and I'm a young, yet experienced full stack designer and developer. I'm extremely passionate about my work, and couldn't imagine it otherwise.

Since my first website project in school at the age of 12, I've been hooked. I designed and built my first commissioned website at 13, and wrote for Tutsplus+ until the age of 14. At 15, I became a published author, co-authoring "How to Be a Rockstar WordPress Designer" for Envato. We sold over 8500 copies!

Someday, I dream of being an Art Director. In the mean time, I'm loving every step of the way, and thrive to push myself to learn more, do better, and get sh*t done every day!


About The Masters Series


WeTeachMe is our vision of the future of learning: Inspired and impassioned learning that is run by the people, for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal to be the biggest school in the world. As we start on our new journey to attain our next ambition, we begin with empowering thought leaders in every corner of the world by equipping them with the right tools and knowledge that will help them spark new ideas and bringing these ideas to life.

In accordance with this purpose, we have formed a new creative program to assist us in spreading our message into the world. We launched The Masters Series so that we could begin sharing the gifts, knowledge, and experience—of those who have achieved against all odds, the unimaginable in their life.

To achieve this aim, we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of the world of entrepreneurs to share their learnings and experience in an unwavering effort to help those who are in constant search to find the answers. From creating thriving companies out of company to achieving gold medals in the Olympics, learn from the best of the best.


Partners


City of Melbourne

melbourne.vic.gov.au

The development of Melbourne as a knowledge city has long been a priority. Today, the knowledge city concept remains a central component to the vision of the city. The City of Melbourne seeks to create a future in which the knowledge sector is better branded, understood, valued and experienced.

“The City of Melbourne continues to develop new ways to gather and share information to support those whose innovations and developments underpin the growth of the city. We broaden understanding and respect for Melbourne’s diverse knowledge sector and ensure learning can be a lifelong process.”


Inspire9

inspire9.com

Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong. At the end of the week, we savour the satisfaction of work well done over a cheese plate and glass of something nice at our friendly Friday Night Drinks.


Dream Factory

dreamfactory.org.au

The Dream Factory has created a space for extraordinary people to gather and innovate in design, technology and social change. It is owned and powered by Impact Investment Group and has become one of Melbourne’s premier workplaces and event locations. The building features an ample on-site and secure car parking, very accessible bike paths from Melbourne CBD and inner north, great end-of-trip facilities, and loads of breakout spaces, meeting rooms and communal areas. The rooftop is one of Melbourne’s best panoramas of the city and port and is accessible to all its tenants.


SPARK Deakin

spark.deakin.edu.au

SPARK empowers, educates and brings together Melbourne's most aspiring entrepreneurs. An initiative by Deakin University, our mission is simple: To invite everyone, Teach the curious, and Empower the best.

SPARK is more than just a moment in time, a source of funding, an event, or even a community. Spark is an startup ecosystem designed to help solve real problems and create a better future.


Startup Victoria

startupvictoria.com.au

Startup Victoria is a not-for-profit organisation set up to create More Founders and Better Founders.

Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.


Wade Institute

wadeinstitute.org.au

Wade Institute is home to The University of Melbourne’s Master of Entrepreneurship. When you’re teaching people to create, make and innovate, the space they occupy should invite them to create new things from the moment they walk in. The Wade Institute centre will do just that.

Rather than walk into a building full of classrooms and offices, students will enter a space with a kit of parts, from walls and screens to different desk parts and lights. This main studio workshop is a white canvas with colourful parts ready to become whatever students and staff need it to be – from open plan classroom to office, customer lab or forum to pitch their business idea.

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Class Schedule

What you will learn
  • Optimize creativity.
  • Learn how to evaluate impact.
  • Effective audience targeting.
What you will get
  • Techniques in targeting your audience.
  • Attractive brand.
  • Long term customer loyalty.
  • Increased customer reach.
  • The opportunity to meet the movers and shakers, as well as expand your network
  • Invaluable pieces of advice from industry experts.
  • Personal growth and learning.
  • Empowerment to stop doubting yourself and make your ideas happen
  • Increase follow-on business and referrals.
  • Regain the momentum/motivation you lost somewhere along the road.

What to bring
  • Notepad and pen.
  • Laptop.
  • A camera to document your experience if you like.
What to wear

Come as you are.

Appropriate for

Startups, aspiring, and prevailing business owners.


Logo

WeTeachMe

Vendor sincce 2012

It was one afternoon when one of the Founders, Kym Huynh, called Angie Chong of The Humble Dumpling, just to have a conversation. It had been an intense start to 2017 and just shy of 3 months, Kym wanted to connect again with what brought him inspiration, joy and fulfilment - the people and companies that he works with.

For him that day, inspiration came in the form of Angie Chong. By some wonderful stroke of serendipity, Angie shared an inspiring excerpt from the book “The Last Chinese Chef” by Liang Wei. For Kym, the words were both beautiful and moving, and created a fundamental and tectonic shift. These words would later lay the foundation for the launch of the WeTeachMe Pop-Up School.

“Apprentices have asked me, what is the most exalted peak of cuisine? Is it the freshest ingredients, the most complex flavors? Is it the rustic, or the rare? It is none of these. The peak is neither eating nor cooking, but the giving and sharing of food. Great food should never be taken alone. What pleasure can a man take in fine cuisine unless he invites cherished friends, counts the days until the banquet, and composes an anticipatory poem for his letter of invitation?”

Angie Chong invites people into her own home to share food, so that she can pass on her heritage and knowledge. It is not only the act of sharing that is magical, but also the pleasure one can take when the bequeathed knowledge is used to leave a positive and lasting impact on cherished friends, family, and maybe - if it happens enough - our communities, and one day, the world.

And so the classes, workshops and courses, where we invite the best and most influential people in the world to present at, act as a conduit to pass on knowledge and heritage to a willing and mindfully curious audience. It’s an invitation that brings together people who believe in the the idea of sparking an eagerness to learn, so that together, we can propel a tidal wave of transformation that impacts not only on our own lives, but the lives of those who surround us, and then our communities.

Hence, each booking page is more than just a place where you can register your interest. It is an anticipatory poem in the guise of an invitation. When you claim your ticket, it’s an anticipation that the learning experience is set, the classroom is ready, and that the experience will be great. And best of all, that you’re going to be sitting next to people who are just as eager about learning and curious about life as you are.

It is a surprising thing. A surprising feeling. And it appeals to the human need to learn, to share, and to experience.

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