The Art Of SEO Copywriting


Next Available: 11 Oct 6:00PM
2.0 hours

Description

SEO copywriting is an art and a science. While stringing a few words together can be done by anyone who can read and type, it isn’t really professional SEO copywriting. Copywriting that attracts, connects and converts is done with care, craft and consideration.

Whether you are optimising contextual, video or audio content for your business, you need to create copy that has a considered, authentic tone, and optimise it for the search engines. This way, your ideal customers will be able to identify with your content, and Google will rank your website higher.

In this workshop, you’ll learn how to combine the art and science of SEO copywriting for more website traffic and happy customers. This lesson will also cover key SEO Copywriting basics that make it a powerful and critical part of your digital sales strategy.


About The Masters Series


WeTeachMe is our vision of the future of learning: Inspired and impassioned learning that is run by the people, for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal to be the biggest school in the world. As we start on our new journey to attain our next ambition, we begin with empowering thought leaders in every corner of the world by equipping them with the right tools and knowledge that will help them spark new ideas and bringing these ideas to life.

In accordance with this purpose, we have formed a new creative program to assist us in spreading our message into the world. We launched The Masters Series so that we could begin sharing the gifts, knowledge, and experience—of those who have achieved against all odds, the unimaginable in their life.

To achieve this aim, we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of the world of entrepreneurs to share their learnings and experience in an unwavering effort to help those who are in constant search to find the answers. From creating thriving companies out of company to achieving gold medals in the Olympics, learn from the best of the best.


About the Speaker/s

Camilla Peffer

camillapeffer.com.au

Camilla is an SEO copywriter who works with exceptional fashion and lifestyle businesses to turn clicks into conversions and loyal brand advocates. With a special focus on tone of voice and SEO for fashion, luxury, and health and wellness products, she helps iconic companies to communicate with confidence and creativity at stage of the eCommerce sales funnel.

Combining her love of the written word with her passion for fashion, Camilla has directed, written and executed copy and content campaigns for such revered brands as Pedestrian.tv, Ralph Lauren, Politix, CoYo, Sportsgirl, Seed Heritage, Nadia Bartell and Fairfax.


Simon Mathonnet @ Splashbox

splashbox.com.au

Simon is Head of Digital Strategy at Splashbox, a Melbourne-based online marketing, design and development agency with an emphasis on eCommerce. In his role, Simon oversees more than 100 campaigns, and guides his clients on the most effective ways to grow their business.

After studying IT in France and earning his Masters in Digital Marketing through universities in Paris and San Francisco, Simon travelled across the globe, devising digital strategies for an array of industries.

Outside of work, he teaches SEO, SEM and digital marketing at General Assembly and you can often find him speaking at industry conferences sharing his insights and expertise.


Partners

City of Melbourne

melbourne.vic.gov.au

The development of Melbourne as a knowledge city has long been a priority. Today, the knowledge city concept remains a central component to the vision of the city. The City of Melbourne seeks to create a future in which the knowledge sector is better branded, understood, valued and experienced.

“The City of Melbourne continues to develop new ways to gather and share information to support those whose innovations and developments underpin the growth of the city. We broaden understanding and respect for Melbourne’s diverse knowledge sector and ensure learning can be a lifelong process.”


Inspire9

inspire9.com

Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong. At the end of the week, we savour the satisfaction of work well done over a cheese plate and glass of something nice at our friendly Friday Night Drinks.


Dream Factory

dreamfactory.org.au

The Dream Factory has created a space for extraordinary people to gather and innovate in design, technology and social change. It is owned and powered by Impact Investment Group and has become one of Melbourne’s premier workplaces and event locations. The building features an ample on-site and secure car parking, very accessible bike paths from Melbourne CBD and inner north, great end-of-trip facilities, and loads of breakout spaces, meeting rooms and communal areas. The rooftop is one of Melbourne’s best panoramas of the city and port and is accessible to all its tenants.


SPARK Deakin

spark.deakin.edu.au

SPARK empowers, educates and brings together Melbourne's most aspiring entrepreneurs. An initiative by Deakin University, our mission is simple: To invite everyone, Teach the curious, and Empower the best.

SPARK is more than just a moment in time, a source of funding, an event, or even a community. Spark is a startup ecosystem designed to help solve real problems and create a better future.


Startup Victoria

startupvictoria.com.au

Startup Victoria is a not-for-profit organisation set up to create More Founders and Better Founders.

Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.


Wade Institute

wadeinstitute.org.au

Wade Institute is home to The University of Melbourne’s Master of Entrepreneurship. When you’re teaching people to create, make and innovate, the space they occupy should invite them to create new things from the moment they walk in. The Wade Institute centre will do just that.

Rather than walk into a building full of classrooms and offices, students will enter a space with a kit of parts, from walls and screens to different desk parts and lights. This main studio workshop is a white canvas with colourful parts ready to become whatever students and staff need it to be – from open plan classroom to office, customer lab or forum to pitch their business idea.

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Class Schedule

What you will learn
  • How to differentiate SEO copywriting from other types of copywriting.
  • Understand how copywriting works with Google as part of an in-bound sales strategy.
  • How to include SEO copywriting as a part of your results-based marketing.
What you will get
  • Recommendations to create SEO copy for your own business.
  • An expert’s techniques to create copy that gets found online by prospective customers.
  • Ideas on how to boost your search engine visibility.
  • The opportunity to meet the movers and shakers of the SEO industry, as well as expand your network.
  • Invaluable pieces of advice from industry experts.
  • The chance to ask questions in a live, interactive format.
  • Regain the momentum/motivation you lost somewhere along the road to take control of your SEO copywriting.

What to bring
  • Notepad and pen.
  • Laptop.
  • A camera to document your experience if you like.
What to wear

Come as you are.

Appropriate for

Startups, aspiring, and prevailing business owners.


Logo

WeTeachMe

Vendor sincce 2012

It was one afternoon when one of the Founders, Kym Huynh, called Angie Chong of The Humble Dumpling, just to have a conversation. It had been an intense start to 2017 and just shy of 3 months, Kym wanted to connect again with what brought him inspiration, joy and fulfilment - the people and companies that he works with.

For him that day, inspiration came in the form of Angie Chong. By some wonderful stroke of serendipity, Angie shared an inspiring excerpt from the book “The Last Chinese Chef” by Liang Wei. For Kym, the words were both beautiful and moving, and created a fundamental and tectonic shift. These words would later lay the foundation for the launch of the WeTeachMe Pop-Up School.

“Apprentices have asked me, what is the most exalted peak of cuisine? Is it the freshest ingredients, the most complex flavors? Is it the rustic, or the rare? It is none of these. The peak is neither eating nor cooking, but the giving and sharing of food. Great food should never be taken alone. What pleasure can a man take in fine cuisine unless he invites cherished friends, counts the days until the banquet, and composes an anticipatory poem for his letter of invitation?”

Angie Chong invites people into her own home to share food, so that she can pass on her heritage and knowledge. It is not only the act of sharing that is magical, but also the pleasure one can take when the bequeathed knowledge is used to leave a positive and lasting impact on cherished friends, family, and maybe - if it happens enough - our communities, and one day, the world.

And so the classes, workshops and courses, where we invite the best and most influential people in the world to present at, act as a conduit to pass on knowledge and heritage to a willing and mindfully curious audience. It’s an invitation that brings together people who believe in the the idea of sparking an eagerness to learn, so that together, we can propel a tidal wave of transformation that impacts not only on our own lives, but the lives of those who surround us, and then our communities.

Hence, each booking page is more than just a place where you can register your interest. It is an anticipatory poem in the guise of an invitation. When you claim your ticket, it’s an anticipation that the learning experience is set, the classroom is ready, and that the experience will be great. And best of all, that you’re going to be sitting next to people who are just as eager about learning and curious about life as you are.

It is a surprising thing. A surprising feeling. And it appeals to the human need to learn, to share, and to experience.

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