Copywriting: An Introduction to Content Creation

What to Bring

  • Writing materials or your laptops to take notes

Copywriting: An Introduction to Content Creation

About This Class

What You Will Learn

  • What copywriting and why it is crucial
  • The difference between good and bad writing
  • Writing to communicate with your audience

What You Get

  • Knowledge on how to blow your customers away with how exceptional your copywriting skills are. Guaranteed ;)


Have you heard the saying: Content is King? There's a reason!

In this Copywriting and Content class, you will learn all you need to know about reaching your customer today.

Today, your customer is looking for information from you and your business in the form of content, and that starts with copywriting. But not just words on a page- it needs to be engaging and offer both quality and value to them so that they share their precious time with you.

We're now living in a world where customers demand personal attention, which means your business has to be delivering regular and interesting information directly to them. If you don't, your competitors will. For your business to flourish, you not only have to be creating regular content, it has to be engaging, relevant and fresh, and on platforms your customer will find it. The key to success lies in quality copywriting, and this class will give a brief introduction to set you on the right path.

About teacher Christopher MelottiCopywriting and Marketing Aficionado, and the founder of Melotti Media.

Christopher Melotti is a Marketing, Social Media and Copywriting expert who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own copywriting and marketing consulting business, Melotti Media ( and is a published author under then pen name, C. N. Melotti (

He possess a solid range of Marketing and copywriting experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in team spirit and professional respect. One of his main passions is presenting and teaching people so they can profit from his experience and expertise.

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