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Copywriting: An Introduction to Content Creation



Description

Have you heard the saying: Content is King? There's a reason!

In this Copywriting and Content class, you will learn all you need to know about reaching your customer today.

Today, your customer is looking for information from you and your business in the form of content, and that starts with copywriting. But not just words on a page- it needs to be engaging and offer both quality and value to them so that they share their precious time with you.

We're now living in a world where customers demand personal attention, which means your business has to be delivering regular and interesting information directly to them. If you don't, your competitors will. For your business to flourish, you not only have to be creating regular content, it has to be engaging, relevant and fresh, and on platforms your customer will find it. The key to success lies in quality copywriting, and this class will give a brief introduction to set you on the right path.

About teacher Christopher MelottiCopywriting and Marketing Aficionado, and the founder of Melotti Media.

Christopher Melotti is a Marketing, Social Media and Copywriting expert who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own copywriting and marketing consulting business, Melotti Media (www.melottimedia.com.au) and is a published author under then pen name, C. N. Melotti (www.cnmelotti.com).

He possess a solid range of Marketing and copywriting experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful Marketing campaigns across a diverse range of industries, for which he was awarded the Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.

He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in team spirit and professional respect. One of his main passions is presenting and teaching people so they can profit from his experience and expertise.

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Class Schedule

What you will learn
  • What copywriting and why it is crucial
  • The difference between good and bad writing
  • Writing to communicate with your audience
What you will get
  • Knowledge on how to blow your customers away with how exceptional your copywriting skills are. Guaranteed ;)

What to bring
  • Writing materials or your laptops to take notes

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Work-Shop

Vendor sincce 2014

Work-Shop is a creative concept that will broaden your horizons and help you unleash your inner awesome. We provide affordable short courses in life skills and alternative art. We’ve teamed up with Australia’s brightest creative minds to share their knowledge and help teach you a new skill.

From printmaking and stencil art through to music and gardening. From life skills and personal development through to blending tea and parkour, we offer a broad range of fun and creative short courses to suit our time poor lives. We will inspire you to pick up that pen, paintbrush, hammer or sewing machine and flick the switch that will kickstart a whole new way of life.

Locations: Sydney, Melbourne, Northern Rivers, Brisbane, Adelaide & Fremantle

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Cancelation & Refund Policy

REFUNDS

Work-Shop requires 72 hours notice in writing prior to the class for a full refund. If you miss this window, earn some extra karma points and give your ticket to one of your buddies. The tickets are fully transferable. Email learn@work-shop.com.au to organise a refund.

CANCELLATIONS

We’ll do our darndest to run all scheduled classes, however, let’s face it… sometimes shit happens! Most of our classes must have a minimum of 5 participants before we can put them on. In the event that a class is cancelled, students will be notified via email and entitled to a full refund or credit.

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Terms & Conditions

Anyone partaking in any classes or coming to any events at Work-Shop or organised by Work-Shop must agree to these terms and conditions.

1.) LIABILITY WAIVER

  •  Any damage, loss or theft incurred to personal property property brought into Work-Shop’s premises.
  • Any physical injuries sustained as a result of participating in any class or event organised by Work-Shop.

I agree to take on full responsibility for any damages, injuries and for physical and/or personal property, which I might incur whilst participating in classes and/or events organised by Work-Shop.

2.) PHOTO & VIDEO

I agree to give Work-Shop unrestricted publishing rights for any photographs or videos taken at Work-Shop classes and events or on Work-Shop’s premises. (Don’t worry, we’ll only these use to show others how much of a rad time you’re having through social media, newsletters, blogs, website and general Work-Shop promo material)

3.) REFUNDS

Work-Shop requires 72 hours notice in writing prior to the class for a full refund. If you miss this window, earn some extra karma points and give your ticket to one of your buddies. The tickets are fully transferable. Email learn@work-shop.com.au to organise a refund.

4.) CANCELLATIONS

We’ll do our darndest to run all scheduled classes, however, let’s face it… sometimes shit happens! Most of our classes must have a minimum of 5 participants before we can put them on. In the event that a class is cancelled, students will be notified via email and entitled to a full refund or credit.

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1 Review
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Stephanie

11 October 2017 • Copywriting: An Introduction to Content Creation

This course was really good. I really liked how Chris used so many different examples and was able to apply it to all of our industries that we worked in.