Branding: Creating and Managing Your Corporate Brand (Brisbane)



Description

Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.  This two-day course will get you started on the road to creating a perfect brand.

What Topics are Covered?

  • Defining branding
  • Creating a mission and vision
  • Positioning your brand and developing your style
  • Developing a brand name and slogan
  • Creating a visual identity
  • Living your brand and connecting with customers
  • Launching your brand
  • Taking your brand’s pulse
  • Measuring brand health with a balanced scorecard, SWOT analysis, and Middleton’s brand matrix
  • Interpreting evaluation results
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Class Schedule

Duration: 2 x 8 Hours

What you will learn
  • Define what a brand is and what branding is about
  • Define various types of brand architecture and brand extension
  • Identify your brand’s products, its features, and their values
What you will get
  • Instruction by an expert facilitator
  • Small, interactive classes
  • Specialised manual and course materials
  • Personalised certificate of completion

What to bring
  • Just your enthusiasm!
What to wear

Business Casual


Logo

Leadership Headquarters

Vendor sincce 2017

Our mission is to change the landscape and expectations of what it means to be a leader in a modern workplace.

We will do this by ensuring our values shine through in every opportunity and ensuring everyone we come into contact with feels HEARD – Honoured, Engaged, Acknowledged, Respected and Delighted.

The vision for our organisation is to actively serve those organisations around the world who share our commitment to leading with integrity and who truly believe their value is in the engagement of their people.

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