Digital content marketing aiming to build brand awareness is quite different from the traditional, revenue-driven advertising that typically comes to mind. Although revenue-driven campaigns are extremely straightforward – to drive sales – the goal of content-driven marketing is to establish your brand as an interesting, valuable and trusted authority on anything and everything related to your industry.
Digital branding campaigns are becoming increasingly effective as the ability to track and understand users browsing behavior continues to advance. Marketers can focus efforts on building long-term brand awareness, recall, and lift, rather than just driving short-term conversions.
Data regarding demographics, search history, and past purchasing information can all be used to craft effective branding campaigns an opportunity not to be missed.
WeTeachMe is our vision of the future of learning: Inspired and impassioned learning that is run by the people, for the people.
In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal to be the biggest school in the world. As we start on our new journey to attain our next ambition, we begin with empowering thought leaders in every corner of the world by equipping them with the right tools and knowledge that will help them spark new ideas and bringing these ideas to life.
In accordance with this purpose, we have formed a new creative program to assist us in spreading our message into the world. We launched The Masters Series so that we could begin sharing the gifts, knowledge, and experience—of those who have achieved against all odds, the unimaginable in their life.
To achieve this aim, we invite the best and the brightest, the industry movers and shakers, the well-known and influential members of the world of entrepreneurs to share their learnings and experience in an unwavering effort to help those who are in constant search to find the answers. From creating thriving companies out of company to achieving gold medals in the Olympics, learn from the best of the best.
Georgie is Head of Creator & Brand Partnerships at TRIBE - a marketplace which connects social media content creators with leading brands to transform word of mouth recommendations. She acquires, educates and maintains strong relationships with 15K Influencers. Prior to this Georgie worked at a large PR agency specialising in publicity for 7 years managing premium events and talent. In addition she was a travel columnist for News Ltd's Escape.
The development of Melbourne as a knowledge city has long been a priority. Today, the knowledge city concept remains a central component to the vision of the city. The City of Melbourne seeks to create a future in which the knowledge sector is better branded, understood, valued and experienced.
“The City of Melbourne continues to develop new ways to gather and share information to support those whose innovations and developments underpin the growth of the city. We broaden understanding and respect for Melbourne’s diverse knowledge sector and ensure learning can be a lifelong process.”
Inspire9 is the original community-led co-working space for Melbourne’s startups, freelancers, and creative entrepreneurs. It is a community in the truest sense. We share ideas, responsibilities and opportunities. We collaborate on projects, help our neighbours with a tricky technical problem and broker business deals over a game of pool or ping-pong. At the end of the week, we savour the satisfaction of work well done over a cheese plate and glass of something nice at our friendly Friday Night Drinks.
The Dream Factory has created a space for extraordinary people to gather and innovate in design, technology and social change. It is owned and powered by Impact Investment Group and has become one of Melbourne’s premier workplaces and event locations. The building features an ample on-site and secure car parking, very accessible bike paths from Melbourne CBD and inner north, great end-of-trip facilities, and loads of breakout spaces, meeting rooms and communal areas. The rooftop is one of Melbourne’s best panoramas of the city and port and is accessible to all its tenants.
SPARK empowers, educates and brings together Melbourne's most aspiring entrepreneurs. An initiative by Deakin University, our mission is simple: To invite everyone, Teach the curious, and Empower the best.
SPARK is more than just a moment in time, a source of funding, an event, or even a community. Spark is an startup ecosystem designed to help solve real problems and create a better future.
Startup Victoria is a not-for-profit organisation set up to create More Founders and Better Founders.
Startup Victoria is the go-to destination for all startup related topics. We believe that Melbourne can be one of the world’s best cities to build a startup. We want to help make that a reality by helping to accelerate the growth of Victoria’s startup ecosystem.
Wade Institute is home to The University of Melbourne’s Master of Entrepreneurship. When you’re teaching people to create, make and innovate, the space they occupy should invite them to create new things from the moment they walk in. The Wade Institute centre will do just that.
Rather than walk into a building full of classrooms and offices, students will enter a space with a kit of parts, from walls and screens to different desk parts and lights. This main studio workshop is a white canvas with colourful parts ready to become whatever students and staff need it to be – from open plan classroom to office, customer lab or forum to pitch their business idea.