Make Keywords Do the Work for Your Classes

The keywords you use in marketplaces can make or break your listings

Resources 4 min read Sep 25, 2019
Make Keywords Do the Work for Your Classes

If the terms that your customer uses to find you doesn’t match what your listing says, that disconnect may just cost you a sale.

If you haven’t given much thought to optimising content around specific keywords, check out this article for some tips and tricks.

Pick your primary keyword

Take a seed keyword you normally use in your content to search on Google. Immediately, you’ll be served with suggestions on how to complete your query, based on popular terms made by other users. Pick and choose from these suggestions and use them to run new searches.

Once Google shows you the results of your search, scroll to the bottom of the screen. There you’ll find additional suggested phrases related to the keyword or phrase you just used. Click on the most relevant suggestions and see where they lead you!

Use keyword generators

Select some keywords and phrases that you think will work for you and run them through keyword generators like Google’s Keyword Planner, Ubersuggest, Keyword Tool, or WordStream. Look at the search volume and perhaps use that as a guide to trim down your growing list of keywords. Greater volume translates to more traffic and thus a higher likelihood to make a sale.

I’ve got keywords! Now what?

So, now that you have a short list of high-traffic keywords, where in your content do you put them? Backlinko put together a comprehensive list of Google ranking factors that you can use as a guide. Here are just some suggestions:

  • Your listing title. Titles that start with a keyword tend to perform better than average.
  • Your listing URL. If you follow the previous suggestion and already put your primary keyword in your listing title, WeTeachMe will automatically display it in your listing URL. Too easy.
  • Your listing subheading. Google doesn’t give you extra points for this but it can help increase your click-through rate. Insert a keyword and make it count!
  • Your listing description. The more frequently your keywords appear in your description, the more it signals that your listing is about that topic. Just be careful about no-nos like keyword stuffing or suffer the wrath of Google.

Riding the long tail

Songs have been written about the benefits of long tail keywords and we agree that they’re very useful in marketing. But when you’re listing your product in a marketplace, it boils down to how people do their search.

If your customer is already in a marketplace like WeTeachMe, they probably already have a fair idea of what they’re looking for and how to find it. For example, we’ve observed consistently that most of our top searches use one-word terms like “painting”, “drawing”, “pottery”, and so on. Very rarely do we find long-tail keyword searches.

Bet you now have a better appreciation of the value of keywords. Have a quick look at your product listings now: Are your keywords working for your classes?