How to Start a Business Course
Dreaming of starting your own venture? This practical course is your roadmap to launching a successful business in today’s dynamic digital landscape. Move beyond theory and take real action as you develop your idea, identify your niche, connect with your target audience and build a sustainable business model.
Guided by an experienced tutor, you’ll explore business structures, marketing strategies, pricing, financial planning and the power of digital marketing and AI tools. Many students take their ideas from concept to reality during the course — here, you won’t just learn, you’ll build.
Learning Outcomes
- Develop a comprehensive business plan tailored to your idea
- Create a targeted marketing and customer acquisition strategy
- Understand financial planning, pricing and small business regulations in Australia
Course Content
- Session 1: Business ideas, structures, pricing and pitching
- Session 2: Planning, operations and marketing fundamentals
- Session 3: Market positioning and customer engagement
- Session 4: Sales techniques and financial management
- Session 5: Digital marketing, AI tools, SEO and social media
- Session 6: Implementation, self-management and growth planning
Course Format
- 6 sessions, 90 minutes each (total 9 hours)
- Delivered live online via Zoom
- Session recordings available if you miss a class
Materials
- Downloadable workbook provided prior to commencement
Details
You will learn
- Create a practical and tailored business plan
- Develop effective marketing and sales strategies
- Apply financial planning and pricing for profitability
You will get
- Statement of Completion
- Downloadable course workbook
- Access to session recordings
Appropriate for
Aspiring business owners and individuals planning to start or grow a business, particularly those operating for less than 18 months.
Preparation
What to bring
- Laptop or computer with internet access
- Notebook and pen for notes
- Your business idea or concept
What to wear
Your Teacher
Sydney Community College
Sydney Community College is a registered charity with a voluntary Board of Directors.
The College has a mission to offer innovative continuing adult education and training programmes that support individual efforts and facilitate sustainable social change.
We do this by:
- Providing quality continuing adult education opportunities for people to build practical and theoretical skills and develop knowledge;
- Leveraging from and developing community capacity and inclusivity;
- Developing innovative affordable and accessible skills training programmes;
- Partnering with like organisations to deliver learning opportunities for disadvantaged individuals and communities;
- Partnering with all levels of government to deliver education policy objectives.
Cancellations & Refunds
If the organiser cancels the class:
You are entitled to a full refund.
If you can't attend the class:
You’re welcome to send someone in your place.
OR
- A refund can be requested 10 days before class starts. An admin fee of AU$45.00 applies.
Terms & Conditions
At Sydney Community College, we know that plans can change unexpectedly. Whether it’s a shift in your schedule, a family emergency, or just a change of heart, we want to support you in the fairest way possible.
At the same time, we’re a not-for-profit organisation that commits resources to running each class—so last-minute cancellations can significantly impact our ability to offer quality, affordable programs.
That’s why we’ve created a simple, transparent policy that balances your need for flexibility with our need to plan and deliver courses sustainably. Our cancellation policy offers two clear options, depending on when you notify us:
Cancel More Than 10 Days Before the Course Starts – You can choose to receive a full refund, minus a $45 administration fee OR a non-refundable credit note valid for 12 months for the full value you paid for the course. This credit can be used towards any future course at the College.
Option 2: Cancel Within 10 Days of the Course Starting - You’ll receive a credit note valid for 12 months for 50% of the course fee you paid for the course. This credit can be used towards any future course at the College.
Please note that both refund and credit options are only available before the course begins. Once the course has started—or if you decide to withdraw after it has commenced—no refunds or credits can be issued. If you need to cancel your enrolment, just email us and we’ll take care of it based on the timelines above.
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How to Start a Business Course
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