Facebook & Instagram Advertising
Improve your marketing skills and learn to create effective Facebook and Instagram ads for your business in this hands-on, one-day workshop in Sydney.
This practical course is designed for business owners, marketers and social media managers who want better results from their Meta advertising. You’ll explore how to plan, create and launch ads using Meta’s Ads Manager, from identifying your target audience and writing compelling copy to selecting images, setting budgets and measuring performance.
Through live demonstrations and guided exercises, you will build and launch a campaign end-to-end. You’ll also learn how to analyse results, optimise ads and report on performance to drive business growth.
Course Content
- How Facebook and Instagram ads work and who they can target
- Best practice for ad design, copywriting and budgeting
- Setting up and using Meta Ads Manager
- Measuring results and optimising campaigns
- Live demo: plan and launch a campaign
Schedule & Pricing
- 6-hour in-person workshop (10:00am–4:00pm)
- Location: Rozelle Campus, 2A Gordon Street, Rozelle NSW 2039
- Course fee: $399
- Small group format with dedicated Q&A time
Important Information
- This is an in-person workshop held in Rozelle.
- You should be confident using a computer and familiar with Facebook.
- Participants must have an existing business to use for practical exercises.
Details
You will learn
- Launch Facebook and Instagram ads using Meta Ads Manager
- Create compelling ad copy and select effective visuals
- Target, measure and optimise campaigns for better results
You will get
- Statement of Completion
- Hands-on campaign planning experience
- Live demonstration and personalised feedback
Appropriate for
Small business owners, freelancers, marketing team members and social media managers who want to run or improve Facebook and Instagram ads (not suitable for brand-new businesses).
Preparation
What to bring
- Laptop with internet access
- Notepad and pen
- Access to your business Facebook Page
What to wear
Casual
Your Teacher
Sydney Community College
38 reviewsSydney Community College is a registered charity with a voluntary Board of Directors.
The College has a mission to offer innovative continuing adult education and training programmes that support individual efforts and facilitate sustainable social change.
We do this by:
- Providing quality continuing adult education opportunities for people to build practical and theoretical skills and develop knowledge;
- Leveraging from and developing community capacity and inclusivity;
- Developing innovative affordable and accessible skills training programmes;
- Partnering with like organisations to deliver learning opportunities for disadvantaged individuals and communities;
- Partnering with all levels of government to deliver education policy objectives.
Cancellations & Refunds
If the organiser cancels the class:
You are entitled to a full refund.
If you can't attend the class:
You’re welcome to send someone in your place.
OR
- A refund can be requested 10 days before class starts. An admin fee of AU$45.00 applies.
Terms & Conditions
At Sydney Community College, we know that plans can change unexpectedly. Whether it’s a shift in your schedule, a family emergency, or just a change of heart, we want to support you in the fairest way possible.
At the same time, we’re a not-for-profit organisation that commits resources to running each class—so last-minute cancellations can significantly impact our ability to offer quality, affordable programs.
That’s why we’ve created a simple, transparent policy that balances your need for flexibility with our need to plan and deliver courses sustainably. Our cancellation policy offers two clear options, depending on when you notify us:
Cancel More Than 10 Days Before the Course Starts – You can choose to receive a full refund, minus a $45 administration fee OR a non-refundable credit note valid for 12 months for the full value you paid for the course. This credit can be used towards any future course at the College.
Option 2: Cancel Within 10 Days of the Course Starting - You’ll receive a credit note valid for 12 months for 50% of the course fee you paid for the course. This credit can be used towards any future course at the College.
Please note that both refund and credit options are only available before the course begins. Once the course has started—or if you decide to withdraw after it has commenced—no refunds or credits can be issued. If you need to cancel your enrolment, just email us and we’ll take care of it based on the timelines above.
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Facebook & Instagram Advertising
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