What if you could double your salon’s revenue—without adding a single new client?
What if your team felt confident recommending retail, your systems finally ran like clockwork, and you had the clarity to make decisions that truly grow your business?
Most salon owners know the frustration all too well—staff avoiding sales, systems that crumble without constant oversight, and the pressure to do more with less. The Salon DR was created to change exactly that.
With over 35 years inside the hairdressing industry—on the floor, in education, and at the forefront of sales—Dr Sonia Tomas understands where the real leaks are in a salon business. More importantly, she knows how to fix them.
In this powerful workshop, The Salon Dr delivers a proven framework designed specifically for salons ready to step into higher profitability, stronger team performance, and smarter, simpler systems. You’ll walk away with practical strategies you can implement immediately to strengthen your business from the inside out.
You will learn
- Master effortless retail that drives instant revenue.
- Diagnose gaps and elevate your team’s performance.
You will get
- Goodie Bag
Appropriate for
Hairdresser or beauty therapist of any level
What to bring
- Phone
What to wear
Smart casual
Sonia Tomas known throughout the industry as The Salon DR-brings over 35 years of hands-on hairdressing, education, and salon development experience. She understands the real challenges salon teams face and specialises in diagnosing skill gaps, strengthening systems, and reigniting passion within the salon environment.
Retail isn’t just an add-on in her world-it’s an essential part of salon success. Sonia empowers stylists to make natural, confident product recommendations without ever feeling “salesy,” teaching in a way that is relatable, uplifting, and easy to apply.
With personalised training tailored to each team’s skill level and business goals, Sonia’s approach reconnects hairdressers to their purpose, builds confidence, and creates genuine, lasting change. Her ability to communicate clearly and inspire excitement makes her workshops both transformative and deeply practical for every salon professional.
Organized by
CPR Hair (Yasmin Products Pty Ltd)
268 reviewsFounded in 1963 by John Donnelly, CPR is a 100% Australian family owned company that specializes in researching, developing & manufacturing natural technology solutions for the hairdressing industry and their salon clients.
Cancellations & Refunds
If the organiser cancels the class:
You are entitled to a full refund.
If you can't attend the class:
You’re welcome to send someone in your place.
OR
- A refund can be requested 14 days before class starts. Free of charge.
- A transfer can be requested 2 days before the class starts. Free of charge.
No changes will be allowed after these times.
We recommend the refund upgrade option upon checkout in case you’re not able to attend the class. Learn more about refund upgrade option.
Terms & Conditions
Social Media & Photos
By attending this event you allow CPR Hair to use any photo or video taken on the day for the use of marketing or promotional purposes across all our media channels and print material.
If you do not consent to have a photo/video taken of yourself throughout the workshop please make this known to the educators prior to the commencement of the event.
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The Salon Dr (Melbourne)
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