Instagram for Small Business

What to Bring

  • Your smartphone with the Instagram app and space to take photos and load a few more nifty apps
  • Oh, and a curious, creative wholehearted approach to learning

What to Wear

  • Casual clothing

Appropriate For

  • Small Businesses looking to grow their Instagram following

Instagram for Small Business

About This Class

Class Schedule

  • Duration: 2 Hours

What You Will Learn

  • Best practice tips for your business profile, the best times to post, what to post
  • Building your following
  • Establishing a visual aesthetic for your feed

What You Get

  • Notepad and pen for each participant
  • Morning tea provided
  • A range of interesting props for experimenting with and photographing


For visually driven businesses, Instagram is now the number one social media platform to grow your business. This workshop is part theory and part practice, and designed especially to help creatives establish a rocking Instagram profile and grow your business.

This workshop explores:

  • Theory:
    • Best practice tips for your profile
    • The best times to post
    • What to post
    • How to build your following
    • Examples of who’s rocking Instagram and why
    • Being productive
  • Practice:
    • Establishing a visual aesthetic for your feed
    • Taking great photos on your smartphone
    • The best photo editing apps to use
    • Great captions and hashtags to use

This is a hands on workshop, and numbers are strictly limited to ensure each participant has a chance to take photos, edit and post while asking questions.

About Kylie Lewis, OfKin

Kylie is a digital pioneer who jumped onboard the Internet juggernaut when Zuckerberg was in preschool. Having lived through the dot-com boom and bust, she developed a career specialising in getting online startups for both public and private companies up and running.

Pulling together a great team to produce something that hasn’t done before is what gets her heart racing. Kylie’s experience in both agency and client side in sales, marketing, strategy, project management, advertising and general management working with B2B and B2C audiences. 

In her role as the head of digital for Swedish design brand kikki.K, she managed an amazingly talented team, two global e-commerce businesses and a bevy of social media platforms. Her passion for social media has of late become a little ridiculous, with ‘Pinstagram’ having somehow found a home in her vocabulary.

Today in her own digital consultancy Of Kin, Kylie spends most of her days taking and editing photos on her phone, creating meaningful content for herself and her clients, and growing her business through Instagram.

See yourself here?
Book soon. 126 people viewed this class.
May 2017
Instagram for Small Business - 23 May 2017 6:30 PM

Apologies, that I was unable to attend, hope to rebook for next course thanks

May 2017
Instagram for Small Business - 23 May 2017 6:30 PM

Awesome - very insightful and a great insight from someone who's been there and done it