You see a lot in the media today about finding your purpose, understanding what you are destined to do with your life. But the same thing is important to your businesses. What is the purpose of your business beyond making money (that’s an outcome, not a purpose)? The Purpose of your business is the reason staff work for you and customers buy from you. Do you know what your purpose is? Is it aligned with the needs of your customer? Do you know if you’re still relevant to your customers? If you’re not, then they will find someone else who is. Creating a customer-focused culture is a business opportunity that should not be overlooked. Most businesses are failing when it comes to the customer experience.
This workshop will help you uncover the purpose of your business and how to ensure its relevance to your customers. Whether you are a sole practitioner, a start-up or an SME, being clear on your purpose can create a deeper engagement with your customers and differentiate you from the competition.
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With a background in managing her own creative businesses and working in other creative agencies and organisations, Sonya understands the requirements and issues faced in running a strategic, profitable business, and the challenges faced in trying to stand out from the competition.
For the past several years, she has focused on mentoring and training businesses through the deep organisational and strategic change required to align the five key areas of their organisations to the needs of their customers and users. She facilitates the transfer of new knowledge and skills so that owners, CEOs and staff can confidently build a customer-centric, solutions-based business that delivers on the needs of their customers and users.