Intro to Digital Marketing


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Description

At a Glance

Digital Media is an ever-growing source of information, news, shopping and social interaction, and consumers are now exposed not just to what your organisation say about your brand, but what the media, friends, relative and peers are saying about you as well. This introductory session will give you an overview to the world of Digital Marketing. Intro to Digital Marketing will expose you to the latest trends, techniques concepts and tools in the field. 

Pre-Requisities

  • None

Where To From Here?

  • Digital Marketing After Dark (Part-Time course)

About The Instructor

Alex Avery is a veteran Inbound Marketer and Web Analyst. With a career spanning three decades at leading technology providers and agencies, Alex has also previously facilitated digital marketing courses for organisations such as General Assembly. He's worked with the largest online businesses in Australia, blue chip brands and world leading technology businesses spanning: analytics, e-commerce Search Engine Marketing, Display, Video, Email, Mobile and Social Media Marketing.

Alex has had responsibility over million dollar media budgets; launched one of the largest Social Media Marketing platforms in Australia; driven multi-national and multi-lingual campaigns; across a diverse range of industries, products and services; and maintain my skillset through constant professional development and implementation of best of breed strategies

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What you will learn
  • Gain an overview of the Digital Marketing landscape
  • Introduction of concepts and tools in Digital Marketing
  • Learn basic Digital Marketing techniques
What you will get
  • An introduction to the Digital Marketing landscape, best practice, tools, and further learning routes

What to bring
  • The right side of your brain
  • Notepad or laptop to take notes with
What to wear

Anything from jeans and chuck taylors to suits and ties. Innovation isn't dependent on dress code.

Appropriate for

This introductory class is designed for marketers, digital advertisers, project managers, web developers and professionals with a general interest in learning about Digital Marketing


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Collective Campus

Vendor since 2015

Open Innovation Hub where Startups and Corporates alike can Learn, Connect, and Innovate - together.

Offering short, high-impact classes and workshops on Lean Startup, Digital Marketing, Data Science, Design Thinking and Agile Methodologies.

Disrupt yourself, before someone else does.

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Refund & Cancellation Policy

Collective Campus requires 48 hours notice via email prior to the start of a class or event for a full refund or transfer.  Refunds and transfers will not be processed if cancellation occurs within 48 hours of the event commencing. We do not offer refunds for missed classes. There are no fees for refunds or transfers. For cancellations prior to the 48 hour cut off, email Collective Campus to organise a refund or transfer

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Terms & Conditions

Anyone partaking in any classes or coming to any events at Collective Campus or organised by Collective Campus must agree to these terms and conditions.

1.) LIABILITY WAIVER

I agree to take on full responsibility for any damages, injuries and for physical and/or personal property, which I might incur whilst participating in classes and/or events organised by Collective Campus.

2.) PHOTO & VIDEO

I agree to give Collective Campus unrestricted publishing rights for any photographs or videos taken at Collective Campus classes and events or on Collective Campus's premises. (For use of Collective Campus marketing materials).

3.) REFUNDS

Collective Campus requires 48 hours notice in writing prior to the class for a full refund or transfer. 

4.) CANCELLATIONS

In the event that a class is cancelled, students will be notified via text message or email and entitled to a full refund or credit.

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