Unlock the potential in four of the essential digital marketing tools - Content Marketing, Social Media Marketing, Google Analytics and SEO. Although confusing to learn, these tools can dramatically change the trajectory of any business.
Our digital marketing masterclass series will take in-depth looks at all four of these tools. Taught by seasoned digital marketing agency veterans, our masterclasses will make sure you’ll feel at home right away, no matter what your digital marketing goals are. We promise no fluff or outdated theory: just hard-hitting, actionable strategies and information you can use straight away. Content Marketing - Tuesday, 8th MarchContent Marketing is one of the most powerful ways to generate inbound customers. From improving social media engagement to improving your SEO rankings, understanding good content marketing is an essential part of a marketer's toolkit. Google Analytics - Thursday, 10th MarchDigital Marketing is all about data. When it comes to websites, there is no better tool than Google Analytics. Our Analytics Masterclass will equip you with an understanding of how to filter your data so you only see what matters, and will teach you how to make sense and take action on data, graphs and charts presented to you. What You Will Learn About:
- Installing Google Analytics
- Cleaning Your Data
- Google Analytics Functionality Walkthrough
- Marketing Insights From Google Analytics Data
Social Media Marketing - Tuesday, 15th MarchEveryone knows social media is important. But which platforms should you be on? How do you increase social media engagement? How do you generate and measure your ROI? Those are the important questions. Our social media expert will take you through gaining a deep understanding of social media, including all the cutting edge tools and updates that will give you an edge over your competition. SEO - Thursday, 17th MarchIf done right, SEO is the gift that keeps on giving. However, optimising your website is a complicated process that takes a lot of time and work. Learn the fundamentals of what actually ranks your site, the best onsite optimisation processes, industry best practices and efficient link building strategies that will boost your website’s position What You Will Learn About:
- The Evolution of SEO (algorithms)
- Keyword Research & Allocation
- Content & Duplication
- Technical SEO Implementation
Who Should Attend this Class?
- Current or graduate marketing students (they don’t teach you this stuff in university!)
- Small business owners looking to run Facebook adverts themselves
- Startup founders looking to build a following
- Current marketing and social media managers looking to sharpen their skills
- Anyone looking to improve their marketing skills
About the Instructors
Andrew Hutchinson (Content Marketing & Social Media Marketing)
Andrew Hutchinson is a writer/moderator with leading social media news website Social Media Today. He's an internationally published author, an award-winning blogger and an experienced media and communications professional.
David Pagotto (SEO & Google Analytics)
Passionate about all things marketing, David Pagotto is someone who can solve your digital marketing dilemma. From development and implementation of strategies and processes, to analytics and digital measurement, he has expertise in all areas of the industry. Consulting with some of Australia's biggest brands, David has a knack for developing creative solutions to complex problems.
- You will walk out of each class with new skills and knowledge which you will be able to apply in real situations.
Vendor since 2015
Open Innovation Hub where Startups and Corporates alike can Learn, Connect, and Innovate - together.
Offering short, high-impact classes and workshops on Lean Startup, Digital Marketing, Data Science, Design Thinking and Agile Methodologies.
Disrupt yourself, before someone else does.
Collective Campus requires 48 hours notice via email prior to the start of a class or event for a full refund or transfer. Refunds and transfers will not be processed if cancellation occurs within 48 hours of the event commencing. We do not offer refunds for missed classes. There are no fees for refunds or transfers. For cancellations prior to the 48 hour cut off, email Collective Campus to organise a refund or transfer
Anyone partaking in any classes or coming to any events at Collective Campus or organised by Collective Campus must agree to these terms and conditions.
1.) LIABILITY WAIVER
I agree to take on full responsibility for any damages, injuries and for physical and/or personal property, which I might incur whilst participating in classes and/or events organised by Collective Campus.
2.) PHOTO & VIDEO
I agree to give Collective Campus unrestricted publishing rights for any photographs or videos taken at Collective Campus classes and events or on Collective Campus's premises. (For use of Collective Campus marketing materials).
Collective Campus requires 48 hours notice in writing prior to the class for a full refund or transfer.
In the event that a class is cancelled, students will be notified via text message or email and entitled to a full refund or credit.