Media Writing Release Workshop

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Publicity can be a powerful marketing tool for businesses who want to grow their brand, generate sales and position themselves as a market leader. 

Getting published in the media lasts longer and is more cost-effective than advertising and can rapidly help your business grow.

It’s one way that you as a business owner can stand out from all the white noise and be recognised for what you do.

Learn how to master the skill of the perfect press release for your business. As part of this three hour workshop, you’ll learn how to craft your press release and create and engaging news angle for your business. You’ll also learn how to pitch your release to journalists once you are finished guaranteeing you the best result. Perhaps you’ve tried to write a press release but not had it published, or you’re a PR professional or corporate looking to improve your writing skills. You’ll learn from a former Herald Sun journalist who’s read thousands of press releases about what works and what doesn’t. You’ll have learnt the skills to write your own media release by the end of this masterclass

What we will cover: 

- How to structure a media release

- How to create interesting news angles that journalists love 

- Effectively pitching your media release to journalists

- Crafting punchy quotes and killer headlines 

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What you will learn
  • How to structure a media release
  • How to create interesting news angles that journalists love
  • Effectively pitching your media release to journalists
What you will get
  • You will walk out of each class with new skills and knowledge which you will be able to apply in real situations.


Collective Campus

Vendor since 2015

Open Innovation Hub where Startups and Corporates alike can Learn, Connect, and Innovate - together.

Offering short, high-impact classes and workshops on Lean Startup, Digital Marketing, Data Science, Design Thinking and Agile Methodologies.

Disrupt yourself, before someone else does.

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Refund & Cancellation Policy

Collective Campus requires 48 hours notice via email prior to the start of a class or event for a full refund or transfer.  Refunds and transfers will not be processed if cancellation occurs within 48 hours of the event commencing. We do not offer refunds for missed classes. There are no fees for refunds or transfers. For cancellations prior to the 48 hour cut off, email Collective Campus to organise a refund or transfer

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Terms & Conditions

Anyone partaking in any classes or coming to any events at Collective Campus or organised by Collective Campus must agree to these terms and conditions.


I agree to take on full responsibility for any damages, injuries and for physical and/or personal property, which I might incur whilst participating in classes and/or events organised by Collective Campus.


I agree to give Collective Campus unrestricted publishing rights for any photographs or videos taken at Collective Campus classes and events or on Collective Campus's premises. (For use of Collective Campus marketing materials).


Collective Campus requires 48 hours notice in writing prior to the class for a full refund or transfer. 


In the event that a class is cancelled, students will be notified via text message or email and entitled to a full refund or credit.

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