HubSpot Academy

Session Two: Buyer Personas

Create professional, customizable buyer personas

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Define your buyer personas, segment your database, and use them to drive targeted marketing messages to the right people.

Create actionable outlines of your buyer personas to aid in creating content for the buyers mindset of each stage.

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What you will learn
  • Create professional, customizable buyer personas in minutes
What you will get
  • Resources and Tools

What to bring
  • BYOD
What to wear

Business casual

Appropriate for

Existing or new HubSpot users and those about to embark upon a new business venture and are considering HubSpot.


Connect Labs

Vendor since 2017

Connect Labs is an inbound marketing agency that helps businesses create, connect and convert more website visitors to leads. We offer practical sales and marketing education and also train you on tools that will help you find success in attracting the right people to your brand. 

We love helping you create ideal buyer personas and build buying journeys to enable purchase decisions. We work with some epic brands in the Asia Pacific region like First National Real Estate, Uppercup etc.

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Refund & Cancellation Policy

Anyone partaking in any classes or coming to any events at Connect Labs or organised by Connect Labs must agree to these terms and conditions.


I agree to take on full responsibility for any damages, injuries and for physical and/or personal property, which I might incur whilst participating in classes and/or events organised by Connect Labs.


I agree to give Connect Labs unrestricted publishing rights for any photographs or videos taken at Connect Labs classes and events or on Connect Labs's premises. (For use of Connect Labs marketing materials).


Connect Labs requires 48 hours notice in writing prior to the class for a full refund or transfer. 


In the event that a class is cancelled, students will be notified via text message or email and entitled to a full refund or credit.

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Terms & Conditions

Please note that the class might be cancelled if there's low attendance and we will make sure we refund within 10 days if this were to happen. 

We will be using some content shared in the class on our website or in a video, please let us know if you do not want to be recorded.

We hold our classes in public spaces but will not be liable for anything that were to happen while attending the class.

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