Creative business workshop: Creating your brand
from AU$89.00/head


Marketing basics for a successful side hustle

Next Available: Mon, Tue, Wed, Thu, Fri
(Private Dates Available)
1 hour 30 mins
Group Size: 6 - 16
Over 10 people have attended this class



In this workshop, we will show you how to create and deliver  your own unique brand.

In this hectic modern world where we're surrounded by an almost infinite number of products, it's exceedingly important to differentiate your brand against the competition by creating and deploying a unique brand promise. Why? Because people don’t buy products - they buy brands.  

A brand is more than a logo or set of colours, and it’s so much more than a cover photo. A brand is how you make your customers feel, and this is built by taking a consistent approach across every interaction they have with your brand.

We'll help you tap into just what it is that makes you and your brand special, and how you can cultivate this far beyond what you may expect.

Now also available online and available on request. For further information, or to book in another session, please contact

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What you will learn

  • In this two hour workshop, Janine Co-owner of The Guild will take you through the fundamentals of developing and managing a brand for your creative endeavour, as well as introduce you to the fundamentals of social media specifically looking at how you can grow your reach.

What you will get

  • Expert tuition from an experienced teacher!
  • Set of comprehensive workshop notes
Parking Info

You can opt to use the garage at 200 Queen St Melbourne Secure for more parking space. (Guild of Objects will not shoulder this expense)

Please note that unfortunately the building is not wheelchair accessible, as there is a flight of approximately 10 steps at the building's entrance.

What to bring

  • Just your enthusiasm!

What to wear


Appropriate for

Open to everyone interested!

Business Workshops at The Guild of Objects

We are running a workshop series that will help Creatives to establish and grow their own businesses.

Guild Of Objects

(103 Reviews)

In the not so distant past we were able to explore and engage in a creative space within the boundaries of our domestic environment. More recently with the advent of mass produced furnishings and readily available home decor, coupled with a trend toward apartment living and the rise of the dual income family then this space for the creative endeavour within the domestic sphere has all but disappeared.

In recognition of this the Guild of Objects is a space that supports and holds space for all to pursue, source or explore their own innate creativity. The Guild provides a space for artists, craftspeople and makers to sell their products. The Guild runs workshops in a beautiful home like environment that gives everyone the opportunity to explore their own creativity and finally the Guild organises and runs design, craft and art tours to Japan, Bali and France in order to provide a forum to explore the world through a creative lens. 

The Guild is a space that honours the notion of Connection through Creativity

Connections with ones creativity, connection with ones self and connection to others through mutual pursuit.

Come and visit us at 67 Hardware Lane, Melbourne VIC 3000.

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5.0 (2 reviews)
Sarahrated it
05 Aug 2019
I was lucky enough to have a one-on-one with Janine; she was amazing - worked with me to find my “why” & to help me focus my ideas spaghetti into a tangible business goal... highly recommend!!
Carolinarated it
15 Jul 2019
Thank you so much for an inspiring and meaningful morning. I have been working on my ideas diligently with the confidence and determination that I can muster. Your workshop helped me recognise my 'why' and see my story...

Cancellations & Refunds

If the organiser cancels the class:

You are entitled to a full refund.

If you can't attend the class:

  • A refund can be requested 3 days before class starts. An admin fee of AU$25.00 applies.
  • A transfer can be requested 1 day before the class starts. Free of charge.
  • A credit note can be requested 1 day before the class starts. Free of charge.

No changes will be allowed after these times.

We recommend the refund upgrade option upon checkout in case you’re not able to attend the class. Learn more about refund upgrade option.

Terms & Conditions

You may be photographed at this event. Please advise us in writing prior to the workshop via email to if you do not wish to be photographed prior to the Workshop taking place. 

Cancellations - Guild of Objects reserves the right to cancel any scheduled workshop. In the event that the Guild of Objects cancels a workshop, you will be offered either a full refund or the opportunity to transfer into the next class. 


The Guild of Objects has put together an action plan to mitigate the risks from coronavirus (Covid-19).

The Guild of Objects acknowledges the health risks of people gathering together but sees events such as workshops are a vital part of our community and can continue to be a place of safety and enjoyment if everyone plays their part.

The objective of the Guild is to support Artists, Makers and Craftspeople and as such our workshops provide financial support for the artists who work with us.

At all our events we will be putting in place additional hygiene measures in order to help minimise the possibility of contamination. This will include hand washing facilities and an increase in the frequency of cleaning of shared spaces.

We have limited the number of participants at each workshop to 12 as this will ensure that we can maintain the recommended social distance between participants.

If you are ill or have been placed into home isolation the Guild will allow you to transfer into a later workshop or if you give us 48 hours’ notice we will provide a refund.

For all clients whom we are currently mentoring, we will continue to work with you.  If, however you are unwell or have been placed in home isolation then we will look to using   Zoom as a means of continuing your mentoring.

While we have put hygiene measures and increased our efforts to minimise contamination, attendance at our workshops is at your own risk.

We value your continued support in helping keep the Guild going during these difficult times.

Please remember that our online store remains open and will work tirelessly to ensure that there are no delays in dispatching your orders.

We will continue to update and change our policy as more information is known. Thank you for your understanding and ongoing support.

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