Food Packaging - it's the topic of some discussion with our clients! If you are making a food product for sale and have serious plans to see your product on a retail shelf locally, nationally or internationally, then you'll need to consider the packaging. In particular, labels have a multi-purpose - to make your customers want what's inside the packet, to protect your product and keep it safe, to convey all the information your customers need to make a decision to buy.
Let's talk about:
How to attract attention to your product on a retail shelf
The packaging and labeling laws
Looking good and being legal
This is a paid information session and part of the "Let's Talk..." information series.
Leading graphic designer and all-round branding expert
Jane Del Rosso, My Other Kitchen's Founder and The Business of Food's resident Mentor
- Choosing the right packaging for your new food product
- Attracting attention through packaging design
- The legal requirements of a food label
- Expert guidance from an talented graphic designer experienced in food packaging
- Buyer psychology and attracting attention to your new food product through visual merchandising
- A clear idea of your obligations under the current food labeling laws
Multiple parking options are available, both free and paid: on the street, in public car parks attached to the shopping centre or in a high rise car park adjacent to the Brimbank Council Offices.
There is also easy access to public transport with buses and trains to Sunshine Train Station.
- Notepad and pen
- An example of your current packaging or a prototype
Food producers wanting to learn about packaging options, buyer strategy and label compliance
Vendor since 2015
A small business (kitchen) incubator offering services and space to get your new food business off the ground. Our aim is to create a place where new food businesses are nurtured to success in an environment of sharing and support.
Our clients include food producers making for their customers and retailers, trainers teaching others to cook, food companies running product familiarisation events and team building functions.
We provide advice and guidance on how to get your new business up and running - writing your business plan, setting up your food safety program and registration with the relevant authorities to create your food products (legally) and present them to the world.
Referrals to other small business supporters such as Accountants, Lawyers, IP Professionals and Food Technology and Packaging experts are available from our list of referral partners.
Refunds are available on cancellation of your place, up until the time tickets stop selling (usually two days before the class date).
Please note that we have minimum requirements for our classes to run effectively. If these numbers are not met, we reserve the right to cancel the class and offer a full refund or a transfer to another class.
Cancellations of class participants will be accepted up to two days before the class date. No refunds will be given if your place is cancelled within those two days.
Transfers are accepted. Please let us know who to expect in your place.