You have a great idea for a new food product - or do you? This workshop will walk you through the process of identifying and validating that new idea to (hopefully) identify the next food product to revolutionise the industry and have customers clamouring for more.
Learn about the process of Ideation and validation, industry food & beverage trends, growth categories and hear some secrets of the marketing world on panel testing etc.
Agatha Ioannou of Emporia Marketing will facilitate the workshop drawing on her 20 years of marketing experience through working with brands such as McCormick Foods, Keen's Mustard, Aeroplane Jelly, Cake Mate, Plumore, and Jomeis Fine Foods. A particular highlight was working with Jomeis Fine Foods to diversify and increase their product range into different retail sectors generating double digit growth.
- How do I research my food idea before spending $$$ on production?
- Finding my target market
- Evaluating my food idea in line with current trends
- Expert guidance from an talented marketer experienced in product ideation
- A clearer idea of the likelihood of your product's success
- Some direction on where to find your customers
Multiple parking options are available, both free and paid: on the street, in public car parks attached to the shopping centre or in a high rise car park adjacent to the Brimbank Council Offices.
There is also easy access to public transport with buses and trains to Sunshine Train Station.
- Notepad and pen
- Your next big idea!
Young food business owners (or would-be food operators) that would like to validate their ideas
Vendor since 2015
A small business (kitchen) incubator offering services and space to get your new food business off the ground. Our aim is to create a place where new food businesses are nurtured to success in an environment of sharing and support.
Our clients include food producers making for their customers and retailers, trainers teaching others to cook, food companies running product familiarisation events and team building functions.
We provide advice and guidance on how to get your new business up and running - writing your business plan, setting up your food safety program and registration with the relevant authorities to create your food products (legally) and present them to the world.
Referrals to other small business supporters such as Accountants, Lawyers, IP Professionals and Food Technology and Packaging experts are available from our list of referral partners.
Refunds are available on cancellation of your place, up until the time tickets stop selling (usually two days before the class date).
Please note that we have minimum requirements for our classes to run effectively. If these numbers are not met, we reserve the right to cancel the class and offer a full refund or a transfer to another class.
Cancellations of class participants will be accepted up to two days before the class date. No refunds will be given if your place is cancelled within those two days.
Transfers are accepted. Please let us know who to expect in your place.