Let's Talk: Storytelling for Small Business

Book Now (https://weteachme.com/l/3k8J1Z8r)


You’re building your food business and have quality products or services to sell that you’re passionate about, but how well can you tell your story?

Market interest and sales are built by a combination of in-person relationships and online and print presence. If, like many, you know what you are doing, how you are different and why people should be choosing you or your products, but you struggle to get the right words on the screen, join us in this session to “Write About You”.

Jen Squire will work through tips and techniques to guide your storytelling into a succinct and engaging text that will appeal to your target audience and truly reflect you and what you do.

The session will include dedicated hands-on time to develop your story with Jen’s support and expertise. To get the most out of the morning you should bring any ideas or drafts that you already have and be prepared to share ideas with others. You can expect to walk away with a compelling “About You” piece and the beginnings of other parts of your story.

Limited to eight participants only! Only one of each product type will be allowed in the group at once. If you can't make this date, please get in touch and tell us. Subsequent events will be scheduled on demand.

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What you will learn
  • Write "About You"
  • Craft a succinct message with power
  • Attract new clients by telling your story consistently
What you will get
  • Tips and techniques to guide your storytelling into a succinct and engaging text that will appeal to your target audience and truly reflect you and what you do.
Parking Info

Multiple parking options are available, both free and paid: on the street, in public car parks attached to the shopping centre or in a high rise car park adjacent to the Brimbank Council Offices. 

There is also easy access to public transport with buses and trains to Sunshine Train Station.

What to bring
  • Your favourite writing materials - pen, paper, laptop, crayons
What to wear


Appropriate for

small business owners; marketing professionals; food business owners


My Other Kitchen Pty Ltd

Vendor since 2015

A small business (kitchen) incubator offering services and space to get your new food business off the ground. Our aim is to create a place where new food businesses are nurtured to success in an environment of sharing and support.

Our clients include food producers making for their customers and retailers, trainers teaching others to cook, food companies running product familiarisation events and team building functions.

We provide advice and guidance on how to get your new business up and running - writing your business plan, setting up your food safety program and registration with the relevant authorities to create your food products (legally) and present them to the world. 

Referrals to other small business supporters such as Accountants, Lawyers, IP Professionals and Food Technology and Packaging experts are available from our list of referral partners.

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Refund & Cancellation Policy

Refunds are available on cancellation of your place, up until the time tickets stop selling (usually two days before the class date).

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Terms & Conditions

Please note that we have minimum requirements for our classes to run effectively. If these numbers are not met, we reserve the right to cancel the class and offer a full refund or a transfer to another class.

Cancellations of class participants will be accepted up to two days before the class date. No refunds will be given if your place is cancelled within those two days.

Transfers are accepted. Please let us know who to expect in your place.

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