Writing for Social Media

Writing Social Media posts to promote your Busines


This course offers tips on how to boost your business through effective social media messaging.

It covers how to build a brand tone of voice and target key audiences for your business across primary social media platforms.

The session also looks at best practice tips for responding to customer queries and complaints online.

This is brought to us by Digital Springboard - A program by Infoexhange and Google. 

Delivered by Anthony Mayer from Online is Easy.

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What you will learn

  • • Understand how to establish a brand personality and tone of voice across social media platforms
  • • Build skills in tailoring the brand message to key target audiences
  • • Understand how to respond effectively to customer queries and complaints on social media

What you will get

  • • Understand the types of content to share
  • • Develop skills in communicating key business features to customers online

What to bring

  • Laptop

What to wear

Casual clothing

Appropriate for

Ages 18+ • People who are developing their own small business or similar enterprise • Regular social media users and/or people who are very comfortable using the internet


If you don't have a laptop we have a couple of laptops available for use. Let us know  if you will need to borrow one. 

Coffee/Tea Provided


Vendor since 2016

The VRI is a project of Traralgon Neighbourhood Learning House Inc in partnership with Reactivate Latrobe Valley Ltd. 

We offer a range of classes, workshops and activities including a growing community garden, artist community gallery - Alt_Art and technical support Fridays - LV Digital Shed. A work for the dole program runs Monday - Friday at the hall and volunteers are welcome to join us in making, sharing and connecting through art, gardening, building, cleaning, cooking and using technology. If you have a great idea for a workshop you would like to run get in touch with us -

We value learning by doing and we make learning fun!

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5.0 (3 reviews)
30 March 2019Writing for Social Media
Great workshop
25 March 2019Writing for Social Media
Good, clear presentation of material. Learned to appreciate being succinct, no verbal waffling, pinpoint your message. Work out your 3 descriptors for your business and use them. Be consistent, on message. Enjoyed how Anthony gave examples of "core members, your audience". Tutor's experience wrapped the learning with humour and colour. Thanks to all.

Refund Policy

Our tutors and teachers purchase materials and prepare based on your booking. So please check your calendar before you make a booking to ensure you are able to attend. 

We know that sometimes things happen and if you are unable to make a class and give us plenty of notice, we may be able to fill that spot and in that instance give you a refund or transfer you to a future class. If we don't fill the booking, we won't be able to offer a refund. You can notify us by emailing Please include your name and the name of the class you have booked into and we will respond to you as soon as possible. 

Refunds can not be given for non attendance on the day. 

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Terms & Conditions

The VRI will notify participants of cancellation of classes at the earliest convenience via the phone number and email provided. If for any reason we need to cancel a class you will be refunded your payment. 

The office hours for The VRI are Monday to Friday from 9am - 5pm. 

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