What is User Experience (UX) Design

What is User Experience (UX) Design

About This Event

What You Will Learn

  • How to approach UX as a Start-Up
  • The UX Workshop Process and how to Integrate UX and Agile in your Startup
  • What User Experience Design is all about



  • Bernard Schokman, Head of UX & Innovation at Foxley (StartUp), Managing Principal at UX Training, and Academic Sessional at VicUni will be giving a presentation on “User Experience Design for Startups". This presentation spans one hour and is a comprehensive presentation that was created specifically to get Startups across the UX space and help them understand how to quickly and easily approach UX for their product or service. 

Some Questions Answered

  • What is UX?
  • The UX Landscape
  • UX Strategy for Startups using Contemporary & Lean UX
  • The UX Gap Business of Today 
  • UX Culture and Why It's Important


  • Since 1989, Bernard has spent more than a decade working with a variety of programming languages; he transitioned from development to automated load, performance and system testing; led development teams and business analyst teams on large transformation projects and project-managed teams across different continents. The transition into UX came while on a three-year secondment as a Business Analyst, when asked to support a large BA team with designs for an internal administration CRM and two client facing websites. Over the last six years, business has become of particular interest to Bernard and having a practical passion for UX it was only natural for Bernard’s to blend the flavours of Business and User Experience together. He’s extremely practical, looks at ‘shifting’ business metrics and will often say, “UX is the tool we use to shift a business” because he believes this is the fundamental purpose of User Experience Strategy and Design.

See yourself here?
Book soon. 223 people viewed this class.
May 2016
What is User Experience (UX) Design - 20 Apr 2016 12:00 PM

Good high level intro to Ux. Opportunity to network with interesting individuals.