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Pitching for Money: Insights from SquarePeg Capital

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For more information on Square Peg Capital, please visit squarepegcap.com

Speaker Bio

  • Ben Hensman is a Melbourne-based member of the global Square Peg Capital team. He is passionate about software platforms and technology businesses. Prior to joining Square Peg, Ben was an Investment Analyst at Fidelity International in Sydney, covering investments in the telecommunications, media, software & technology sectors across A&NZ, including Australian software businesses Aconex and WiseTech Global. Square Peg backs outstanding entrepreneurs solving significant problems in a differentiated way through technology or online-enabled business models, focusing on Australia & New Zealand, South-East Asia and Israel.
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What you will learn
  • What we look for in entrepreneurs
  • The nature of early-stage businesses
  • Our views on how to approach VC's for fundraising


York Butter Factory

Vendor since 2012

The York Butter Factory is the co-working space for Melbourne’s high-potential early-stage technology entrepreneurs.

Established in 2011 inside an 1850s heritage-listed space, York Butter Factory is home to upstarts with bold, global ambitions and clear intentions to change the world.

Named after the original 1855 building, the York Butter Factory is situated on King Street at the base of the Rialto. This brilliant bluestone warehouse is the ultimate juxtaposition of old and new, building tech startups out of one Melbourne’s oldest structures. The 577sqm space is across two floors and has an open plan coworking space, informal collaborative area, meeting rooms, an industrial fridge and room for up to 60 entrepreneurs.

Opening its doors in October 2011, it has established itself at the center of a rapidly growing startup ecosystem in Melbourne. York Butter Factory was co-founded by the partners of Adventure Capital, who run their VC fund out of the space.

YBF already hosts nearly 50 startups largely in the Consumer Internet space. Opportunities to access funding is through its owners’ tech-focused VC fund as well as seed funding provided directly to deserving startups and via the Aurelius Digital angel investment network. There is a culture of collaboration, resource sharing and tough love. Tenants are curated with a view to fill the space with high-potential digital media and web 2.0 startups with a global ambition.

The vision is to become the central hub of the Australian tech startup ecosystem.

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