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Human Centred Design For Startups

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Huddle is a global strategic design agency who solves complex problems using a human-centred approach. Our purpose is to do meaningful work and positively affect humanity. This lunch & learn session will be a casual conversation about what is HCD, how we work with complexity, how we think holistically about challenges and how that relates to you as a startup in a tech world. 

Kristina is Huddle’s Huddle Academy lead. She is curious about how people and organisations are able to enable their unused or undiscovered potential. She has delivered a number of exciting learning experiences for corporate and not for profit partners. She brings a systemic, human-centred, and project management approach to create meaningful experiences and outcomes for people and organisations so they can thrive in the 21st century. Kristina is a qualified KaosPilot (an international hybrid business & design school) and has worked with creative project design in management and business development across various projects in Denmark, Colombia and Australia. Read more here - wearehuddle.com

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What you will learn
  • High level introduction to human-centred design (HCD) and what that looks like from a Huddle perspective
  • Build an awareness of different problem types and how HCD is amazing for complex problem solving.
  • Increase your understanding of complexity and holistic thinking.


York Butter Factory

Vendor since 2012

The York Butter Factory is the co-working space for Melbourne’s high-potential early-stage technology entrepreneurs.

Established in 2011 inside an 1850s heritage-listed space, York Butter Factory is home to upstarts with bold, global ambitions and clear intentions to change the world.

Named after the original 1855 building, the York Butter Factory is situated on King Street at the base of the Rialto. This brilliant bluestone warehouse is the ultimate juxtaposition of old and new, building tech startups out of one Melbourne’s oldest structures. The 577sqm space is across two floors and has an open plan coworking space, informal collaborative area, meeting rooms, an industrial fridge and room for up to 60 entrepreneurs.

Opening its doors in October 2011, it has established itself at the center of a rapidly growing startup ecosystem in Melbourne. York Butter Factory was co-founded by the partners of Adventure Capital, who run their VC fund out of the space.

YBF already hosts nearly 50 startups largely in the Consumer Internet space. Opportunities to access funding is through its owners’ tech-focused VC fund as well as seed funding provided directly to deserving startups and via the Aurelius Digital angel investment network. There is a culture of collaboration, resource sharing and tough love. Tenants are curated with a view to fill the space with high-potential digital media and web 2.0 startups with a global ambition.

The vision is to become the central hub of the Australian tech startup ecosystem.

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30 October 2016 • Human Centred Design For Startups

The content was concise and delivered its intended goals within the 1. Hour timeframe. The format was appropriate with a good mix of instruction balanced with group participation. The two instructors were delightful and were well versed in the subject matter.