In this age of DIY everything, one of the last bastions to fall is publicity. Public relations veteran, Wendy Parker, director of Parker Public Relations, will talk about how businesses can go about securing their own coverage and managing a healthy relationship with the media without the help of a publicist. In this one-hour session she will provide you with the tools to get started, how to engage with the media and how to go about securing maximum bang for your publicity buck.
Wendy is a public relations specialist with over 20 years’ experience in the industry, having worked in senior public affairs positions for major organisations such as Drake International, Medibank Private and National Australia Bank. Prior to becoming a public relations practitioner, Wendy worked as a journalist – initially as a newspaper journalist in South Africa and on immigrating to Australia, as an editor of several nationally based specialist business publications. Since launching Parker Public Relations in Melbourne eleven years ago, Wendy has worked with clients from across industry, drawing on her extensive experience as a strategic planner, writer and publicist.