In this age of DIY everything, one of the last bastions to fall is publicity. Public relations veteran, Wendy Parker, director of Parker Public Relations, will talk about how businesses can go about securing their own coverage and managing a healthy relationship with the media without the help of a publicist. In this one-hour session she will provide you with the tools to get started, how to engage with the media and how to go about securing maximum bang for your publicity buck.
Wendy is a public relations specialist with over 20 years’ experience in the industry, having worked in senior public affairs positions for major organisations such as Drake International, Medibank Private and National Australia Bank. Prior to becoming a public relations practitioner, Wendy worked as a journalist – initially as a newspaper journalist in South Africa and on immigrating to Australia, as an editor of several nationally based specialist business publications. Since launching Parker Public Relations in Melbourne eleven years ago, Wendy has worked with clients from across industry, drawing on her extensive experience as a strategic planner, writer and publicist.
- The importance of publicity, even in our current environment
- The key building blocks to getting started. This includes strategy, media list, media release, calendar of activity
- How to get the attention and build an ongoing relationship with the media
Vendor since 2012
The York Butter Factory is the co-working space for Melbourne’s high-potential early-stage technology entrepreneurs.
Established in 2011 inside an 1850s heritage-listed space, York Butter Factory is home to upstarts with bold, global ambitions and clear intentions to change the world.
Named after the original 1855 building, the York Butter Factory is situated on King Street at the base of the Rialto. This brilliant bluestone warehouse is the ultimate juxtaposition of old and new, building tech startups out of one Melbourne’s oldest structures. The 577sqm space is across two floors and has an open plan coworking space, informal collaborative area, meeting rooms, an industrial fridge and room for up to 60 entrepreneurs.
Opening its doors in October 2011, it has established itself at the center of a rapidly growing startup ecosystem in Melbourne. York Butter Factory was co-founded by the partners of Adventure Capital, who run their VC fund out of the space.
YBF already hosts nearly 50 startups largely in the Consumer Internet space. Opportunities to access funding is through its owners’ tech-focused VC fund as well as seed funding provided directly to deserving startups and via the Aurelius Digital angel investment network. There is a culture of collaboration, resource sharing and tough love. Tenants are curated with a view to fill the space with high-potential digital media and web 2.0 startups with a global ambition.
The vision is to become the central hub of the Australian tech startup ecosystem.