Trade marks for start-ups
Are you starting a business? Or developing a new product or service? Do you know the difference between a registered business name and a trade mark?
How trade marks can help your business
Almost every business has a trade mark of some sort - in its words, logos or slogans, or a combination. Our trade marks workshop explains the basics behind trade mark protection and helps you understand how to register for trade mark protection.
What you will learn at this workshop
The basics of IP - overview of the Registered IP - Patents, Trade Marks, Designs
The basics of copyright and trade secrets
Understanding IP within your business plan, marketing and contracts
Trade marks – what are they and what can be trade marked?
The difference between business names, domain names and trade marks
What to consider before you invest in your brand
The trade mark application process
What to consider with international trade mark registration
- Bring your laptop or tablet; access to wifi and light refreshments provided.
Vendor since 2012
The York Butter Factory is the co-working space for Melbourne’s high-potential early-stage technology entrepreneurs.
Established in 2011 inside an 1850s heritage-listed space, York Butter Factory is home to upstarts with bold, global ambitions and clear intentions to change the world.
Named after the original 1855 building, the York Butter Factory is situated on King Street at the base of the Rialto. This brilliant bluestone warehouse is the ultimate juxtaposition of old and new, building tech startups out of one Melbourne’s oldest structures. The 577sqm space is across two floors and has an open plan coworking space, informal collaborative area, meeting rooms, an industrial fridge and room for up to 60 entrepreneurs.
Opening its doors in October 2011, it has established itself at the center of a rapidly growing startup ecosystem in Melbourne. York Butter Factory was co-founded by the partners of Adventure Capital, who run their VC fund out of the space.
YBF already hosts nearly 50 startups largely in the Consumer Internet space. Opportunities to access funding is through its owners’ tech-focused VC fund as well as seed funding provided directly to deserving startups and via the Aurelius Digital angel investment network. There is a culture of collaboration, resource sharing and tough love. Tenants are curated with a view to fill the space with high-potential digital media and web 2.0 startups with a global ambition.
The vision is to become the central hub of the Australian tech startup ecosystem.