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Get It Write - An Introduction To Copywriting



Description

Think you can write? Sure you can. It’s as easy as putting pen to paper, right?

Maybe it’s time to put down the pen, pencil, keyboard or smartphone and re-think how you write – there’s far more to writing then just doing it.

Working through the variables of what, why, who and where, you’ll walk away with the tools to help you tailor copy to achieve the outcomes you’re looking form, whether it’s writing online content for your blog or a press release for your next event!

In this 1.5 hour workshop we’ll explore:

  • What you’re writing – key messaging and arranging information.
  • Why you’re writing – the intended result or action elicited by the writing.
  • Who you’re writing for – the intended audience.
  • Where you’re writing it – the site of publication.

We’ll also consider sentence structure, tone of voice, and how to make your writing simple, meaningful and accessible.

ABOUT STEVIE O’CUANA

Stevie O’Cuana has always been a writer: from arranging magnetic letters on a blackboard aged two, to the god-awful poetry written by her 16-year-old self. She has since transitioned this into a 15-odd year career of writing for pay.

Stevie is a freelance writer, photographer and a stakeholder engagement consultant. Throughout her career she has written for government, corporate and not-for-profit client across various communication modes. She is also the editor of pop culture e-zine Hopscotch Friday, and has written for a number of newspapers and online publications over time.

She is currently working on that long overdue first novel.

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Class Schedule

Duration: 1.5 Hours

What you will learn
  • What you’re writing – key messaging and arranging information.
  • Why you’re writing – the intended result or action elicited by the writing.
  • Who you’re writing for – the intended audience.
What you will get
  • Learn simple and practical tools and techniques that will help improve your writing tenfold.
  • A cheat sheet of useful notes to take home.

What to bring
  • Pen and paper/ laptop/ typewriter/ etch-a-sketch/ something to take notes on!

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Work-Shop

Vendor sincce 2014

Work-Shop is a creative concept that will broaden your horizons and help you unleash your inner awesome. We provide affordable short courses in life skills and alternative art. We’ve teamed up with Australia’s brightest creative minds to share their knowledge and help teach you a new skill.

From printmaking and stencil art through to music and gardening. From life skills and personal development through to blending tea and parkour, we offer a broad range of fun and creative short courses to suit our time poor lives. We will inspire you to pick up that pen, paintbrush, hammer or sewing machine and flick the switch that will kickstart a whole new way of life.

Locations: Sydney, Melbourne, Northern Rivers, Brisbane, Adelaide & Fremantle

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Cancelation & Refund Policy

REFUNDS

Work-Shop requires 72 hours notice in writing prior to the class for a full refund. If you miss this window, earn some extra karma points and give your ticket to one of your buddies. The tickets are fully transferable. Email learn@work-shop.com.au to organise a refund.

CANCELLATIONS

We’ll do our darndest to run all scheduled classes, however, let’s face it… sometimes shit happens! Most of our classes must have a minimum of 5 participants before we can put them on. In the event that a class is cancelled, students will be notified via email and entitled to a full refund or credit.

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Terms & Conditions

Anyone partaking in any classes or coming to any events at Work-Shop or organised by Work-Shop must agree to these terms and conditions.

1.) LIABILITY WAIVER

  •  Any damage, loss or theft incurred to personal property property brought into Work-Shop’s premises.
  • Any physical injuries sustained as a result of participating in any class or event organised by Work-Shop.

I agree to take on full responsibility for any damages, injuries and for physical and/or personal property, which I might incur whilst participating in classes and/or events organised by Work-Shop.

2.) PHOTO & VIDEO

I agree to give Work-Shop unrestricted publishing rights for any photographs or videos taken at Work-Shop classes and events or on Work-Shop’s premises. (Don’t worry, we’ll only these use to show others how much of a rad time you’re having through social media, newsletters, blogs, website and general Work-Shop promo material)

3.) REFUNDS

Work-Shop requires 72 hours notice in writing prior to the class for a full refund. If you miss this window, earn some extra karma points and give your ticket to one of your buddies. The tickets are fully transferable. Email learn@work-shop.com.au to organise a refund.

4.) CANCELLATIONS

We’ll do our darndest to run all scheduled classes, however, let’s face it… sometimes shit happens! Most of our classes must have a minimum of 5 participants before we can put them on. In the event that a class is cancelled, students will be notified via email and entitled to a full refund or credit.

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3 Reviews
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Anna

15 April 2016 • Get It Write - An Introduction To Copywriting

I thought the class was a five out of ten. A lot of the information was unclear and already basics that I knew. I didn't learn anything particularly new or mind blowing. Thought I would have got more value out of the workshop.

Penelope

10 April 2016 • Get It Write - An Introduction To Copywriting

Great refresher on how to write clearly and get the message across. Nice to have a class delivered with a bit of humour too.

Alex

07 April 2016 • Get It Write - An Introduction To Copywriting

Basic construction of copywriting for blog, edm and corporate - as well as creative/advertising.