Intro to Digital Advertising - Online Course

Intro to Digital Advertising - Online Course

Gain the skills you need in digital marketing

Google Meets


This online course covers Meta and Google Ads as well as a brief overview of other social advertising platforms such as TikTok, Pinterest, and LinkedIn.

Learn how to structure and analyse your campaign to achieve your goals.

A great opportunity to access a wealth of information

in a short course from the comfort of your home!

We will cover:

  • understanding the ad platforms themselves - we will look at how Meta and Google Ads in detail
  • campaign structure - what are objectives, ad groups, and ad creatives
  • understanding SEM and SEO on Google, as well as video ads on YouTube
  • how to structure your campaigns for results
  • how to analyse and understand your results, set budgets, and improve
  • tips on ads success and further resources

Each week we will cover a topic and at the end of the course, you will have an understanding of each type of ad campaign and be able to create a basic campaign to align with your goals.

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What you will learn

  • understanding of ad platforms
  • How to create campaign structure
  • how to analyse and understand your results, set budgets, and improve

What you will get

  • A digital advertising strategy for your business
  • A basic campaign which is aligned with your goals
  • A resources sheet for more learning

What to wear

No dress code

Appropriate for

Small business owners and/or individuals working or volunteering in roles that require digital marketing knowledge and skills

Richmond Community Learning Centre is a local Neighbourhood House in the city of Yarra, providing classes, workshops, playgroups, venue hire and much more in our community. 

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Your Teacher

Andrea worked with a diverse range of brands to create, hone and amplify their voices through successful digital campaigns over the last 12 years. She have worked in-agency, client-side and freelancing across industries.

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Cancellations & Refunds

If the organiser cancels the class:

You are entitled to a full refund.

If you can't attend the class:

You’re welcome to send someone in your place.


  • A refund can be requested 5 days before class starts. Free of charge.

Terms & Conditions

Anyone partaking in any classes or coming to any events at Richmond Community Learning Centre or organised by Richmond Community Learning Centre must agree to these terms and conditions.


I agree to give Richmond Community Learning Centre unrestricted publishing rights for any photographs or videos taken at Richmond Community Learning Centre  classes and events or on Richmond Community Learning Centre premises. (For use of Richmond Community Learning Centre marketing materials).

2) Cancellation Policy:

1. A full refund will be given if cancellation is made at least 5 days prior to the beginning of class or,

2. A full refund will be given if RCLC is required to cancel the class.

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