The Art of Copywriting & the Power of Words

SEO copywriting is an art and a science. While stringing a few words together can be done by anyone who can read and type, it isn’t really professional SEO copywriting. Copywriting that attracts, connects and converts is done with care, craft and consideration. Whether you are optimising contextual, video or audio content for your business, you need to create copy that has a considered, authentic tone, and optimise it for the search engines. This way, your ideal customers will be able to identify with your content, and Google will rank your website higher.

In this workshop, you’ll learn how to combine the art and science of SEO copywriting for more website traffic and happy customers. This lesson will also cover key SEO Copywriting basics that make it a powerful and critical part of your digital sales strategy.

About the Speaker/s

Ophelie Lechat

Digital Strategist

Ophelie Lechat is a digital strategist, teacher, knitting enthusiast, and web nerd. She was Head of Content, then Head of Operations, at SitePoint, one of the web’s biggest resources for developers. Before that, she worked as a marketer at Flippa, a research journalist for Radio-Canada, a news host and reporter for CIBL Radio-Montreal, and a freelance writer and communications strategist. She lived in Montreal and Vancouver before making the big leap to Australia in 2011.

Georgina Laidlaw

Freelancer

Georgina Laidlaw's primary focus as a freelancer is to unite your brand with your audience through carefully chosen words appropriate to both the medium and the interaction. That includes developing product language style guides and lexicons, writing and consulting on product microcopy, and training product teams to write branded interface text that enhances interactions. She works on creative digital, print and voice content projects with cool clients: Culture Amp, Aconex, CyRise, Influx and others.

What to Expect

Arrive at the venue around 5:30pm for a half hour of networking while you enjoy pizza and beer. The event kicks-off at 6:00pm where one or two speakers will each give a 20-minute presentation. Afterward, there will be a fireside chat with both speakers, where the audience can ask questions, and the event will close at 7:30pm.

About Masters Series by WeTeachMe

At WeTeachMe, we believe that learning should be inspired and impassioned, and run by the people for the people.

In 2016, WeTeachMe officially became the biggest school in Australia, one giant leap towards our fundamental goal of becoming the biggest school in the world. To achieve this, we create tools that empower thought-leaders and everyday people in all corners of the globe to share knowledge and make it easier for teachers and learners to connect. Our goal is to spark curiosity.

In accordance with this purpose, we have formed a new creative program to help us spread our message. Masters Series by WeTeachMe is where we help share the gifts, knowledge, and experiences of those who have achieved the unimaginable in their life, risen above all odds and have persevered where others could not.

It is on this stage that we elevate and celebrate the curious, and where we invite the best and the brightest, the industry movers and shakers, the well-known and the influential to share their learnings and experiences because their stories are important. From creating thriving companies to challenging what humanity is capable of, we invite you to join us in celebrating the curious amongst us. At WeTeachMe, we believe that it is the curious who change the world.

Strategic Alliance Partners

MYOB 

MYOB loves supporting startups. As one of the original Australian startups, we believe in giving back to the community that helped us grow. We’re proud to back the Master Series by WeTeachMe for entrepreneurs. 

SitePoint

SitePoint is a Melbourne, Australia-based hub for web developers to share their passion for building incredible Internet things. SitePoint is for web professionals, by web professionals: developers, designers, programmers, product creators and entrepreneurs alike. We love our rich and engaged community and our contributors, who are truly leaders in their field. 

Entrepreneur's Organization

EO is the only global network exclusively for entrepreneurs. EO helps leading entrepreneurs learn and grow through peer-to-peer learning, once-in-a-lifetime experiences, and connections to experts.

Media Partners

Digital Marketers Australia 

Digital Marketers Australia is a community of like-minded digital marketers who discuss growth strategies in online marketing. They cover everything from paid media like Facebook advertising, Google display/AdWords, native ads, and affiliate marketing, as well as free strategies including SEO and content marketing.

Content Partners

Written & Recorded

Written & Recorded is a content creation agency specialising in copywriting and audio production that was born out of a love for great content.