The Business of Food: Foodies Dream Course

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This one-day intensive course will take you on a journey from how to prepare your business plan right through to talking with your customer. Understanding the psychology of food is key and we will share our knowledge on all business aspects including planning, packaging, labelling, branding, website design and how you can do these simply and effectively yourself. We will then explore ways of taking your product to wholesalers, retailers and ultimately the customer.

we give you the tools to start your food business at your local markets. If you are wishing to attend this, this will be the last as we have a new format coming for the new year. Looking forward to filling you in on all the good news..

Please note:

This is a very intensive workshop especially designed for those who are serious about selling their product and setting up a market stall or a shop shelf. If you are interested in gathering the tools to start your business for the Summer, we will see you at the table.

An email will be sent before the day to prepare you with ideas to bring to the course so you get the most out of it.

The Presenter: Lorri Loca is a professional food consultant with over 25 years' experience in the food industry. Her experience spans all aspects of the industry including retail, restaurants, and event management and catering. She regularly provides consulting advice to leading chefs and restaurants, and has been pivotal in the start up of numerous food businesses throughout Australia.

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What you will learn
  • Planning for your business and your product
  • The importance of packaging, labelling, branding
  • Attract attention online and offline
What you will get
  • A high level overview of all topics associated with building a successful business from a food product
Parking Info

Multiple parking options are available, both free and paid: on the street, in public car parks attached to the shopping centre or in a high rise car park adjacent to the Brimbank Council Offices. 

There is also easy access to public transport with buses and trains to Sunshine Train Station.

What to bring
  • Your food business idea, any prototype products or packaging
What to wear

Comfortable Casual

Appropriate for

Those with a food idea that would like to make it a successful business


My Other Kitchen Pty Ltd

Vendor since 2015

A small business (kitchen) incubator offering services and space to get your new food business off the ground. Our aim is to create a place where new food businesses are nurtured to success in an environment of sharing and support.

Our clients include food producers making for their customers and retailers, trainers teaching others to cook, food companies running product familiarisation events and team building functions.

We provide advice and guidance on how to get your new business up and running - writing your business plan, setting up your food safety program and registration with the relevant authorities to create your food products (legally) and present them to the world. 

Referrals to other small business supporters such as Accountants, Lawyers, IP Professionals and Food Technology and Packaging experts are available from our list of referral partners.

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Refund & Cancellation Policy

Refunds are available on cancellation of your place, up until the time tickets stop selling (usually two days before the class date).

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Terms & Conditions

Please note that we have minimum requirements for our classes to run effectively. If these numbers are not met, we reserve the right to cancel the class and offer a full refund or a transfer to another class.

Cancellations of class participants will be accepted up to two days before the class date. No refunds will be given if your place is cancelled within those two days.

Transfers are accepted. Please let us know who to expect in your place.

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