Sales Masterclass - Close More With Question Based Selling



Description

Welcome to the latest edition of the RetailTech Melbourne and York Butter Factory  RetailTech Series

In this 'full contact' workshop Andy will share some of the sales frameworks that he has implemented in 150+ high growth SaaS companies. Focusing on closing more business this session will help you identify the customers Critical Event and align your solution to their pain

Andy Farquharson:

As a former VP of Sales working across eCommerce, inside sales & Enterprise sales Andy Farquharson brings a lot of experience to his role as a Sales Architect to Winning by Design. With an engineering approach to sales and startup mentality, he helps B2B companies design a modern sales organisation and execute with a customer centric approach to sales

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What you will learn
  • Understand the ABC's of selling
  • Get permission to ask questions
  • Learn a framework for uncover their critical event/impact


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York Butter Factory

Vendor sincce 2012

The York Butter Factory is the co-working space for Melbourne’s high-potential early-stage technology entrepreneurs.

Established in 2011 inside an 1850s heritage-listed space, York Butter Factory is home to upstarts with bold, global ambitions and clear intentions to change the world.

Named after the original 1855 building, the York Butter Factory is situated on King Street at the base of the Rialto. This brilliant bluestone warehouse is the ultimate juxtaposition of old and new, building tech startups out of one Melbourne’s oldest structures. The 577sqm space is across two floors and has an open plan coworking space, informal collaborative area, meeting rooms, an industrial fridge and room for up to 60 entrepreneurs.

Opening its doors in October 2011, it has established itself at the center of a rapidly growing startup ecosystem in Melbourne. York Butter Factory was co-founded by the partners of Adventure Capital, who run their VC fund out of the space.

YBF already hosts nearly 50 startups largely in the Consumer Internet space. Opportunities to access funding is through its owners’ tech-focused VC fund as well as seed funding provided directly to deserving startups and via the Aurelius Digital angel investment network. There is a culture of collaboration, resource sharing and tough love. Tenants are curated with a view to fill the space with high-potential digital media and web 2.0 startups with a global ambition.

The vision is to become the central hub of the Australian tech startup ecosystem.

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