Description

At a Glance

In this one hour introductory workshop you will receive an overview of enterprise innovation fundamentals supported by real-world case studies and hands-on activities and discussion opportunities to stimulate understanding.  

"Focus is scary—until you realize that it only means turning your back on markets you could never have anyway. Sharp focus on jobs that customers are trying to get done holds the promise of greatly improving the odds of success in new-product development.” - Clayton Christensen, Professor of Business Administration at Harvard University and author of award-winning book, The Innovator's Dilemma. 

Why Large Companies Can't Innovate

What’s striking about Fast Company’s 2013 list of the world’s 50 most innovative companies is the relative absence of large, established firms. Instead the list is dominated by the big technology winners of the past 20 years that have built innovation into their DNA (Apple, Google, Amazon, Samsung, Microsoft), and a lot of smaller, newer start-ups. The main exceptions are Target, Coca Cola, Corning, Ford, and Nike (the company that topped the list). 

So, why doesn't innovation thrive in large, mature organisations?

  • Established companies are focused on the execution of a winning business model, unlike innovative start-ups that are looking for a winning, scaleable, business model
  • Innovation is not just about implementing a creative idea, but rather the search for a way to turn some aspect of that idea into something that customers are willing to pay for
  • Discovering a new business model is inherently risky, and is far more likely to fail than to succeed
  • People who are best suited to search for new business models and conduct iterative experiments usually are not the same managers who succeed at running existing business units

Ultimately, if you want your company to grow organically, then you need to organize your efforts around these differences. 

This is where an assessment and reconfiguration of your company's resources, processes and values is needed, in order to give new initiatives the best possible chance of succeeding. 

What You Will Get 

  • A comprehensive overview of enterprise innovation fundamentals backed by real-world case studies and hands-on activities
  • An understanding of the different types of innovation (sustaining, adjacent and disruptive) and how they should drive decision making
  • An overview of the five key reasons why large companies fail to innovate and methods to to best circumvent them
  • An appreciation for the difference between sustaining and disruptive innovation as well as execution strategies and litmus tests to help identify potentially disruptive innovations and aid new product investment decision making
  • You will gain access to our member only discussion forums where you can share learnings, challenges and thought leadership with other innovation enthusiasts
  • You will gain access to exclusive Collective Campus alumni events, including opportunities to connect with both established and emerging startups
  • You will become a part of the exclusive Collective Campus community
  • You will receive ongoing thought leadership and case studies as they happen to keep abreast of the latest happenings relating to enterprise innovation

Pre-Requisites

  • How To Think Like An Innovator (desired but not essential)

Where To From Here?

  • How To Tune Your Growth Engine
  • Intro to Lean Startup
  • Design Thinking Crash Course

What To Bring

  • Pad and pen
  • The right side of your brain

Dress Code

  • Anything from suits and ties to jeans and Chuck Taylors! Innovation isn't dependent on dresscode.

Group Bookings

  • Contact the team at info@collectivecamp.us or (03) 9996 1257 to enquire about group bookings. 

Location

  • Our workshops and classes can take place both on campus, on-site at your organisation as well as third party sites and events such as conferences.

About The Instructor

Steve Glaveski spent time working at both Macquarie Bank and Ernst & Young, where he consulted for numerous ASX50 and NASDAQ listed clients, before embarking upon his own entrepreneurial journey. He used lean startup principles to validate assumptions underlying his first startup, Hotdesk, which lead to a successful fundraising round, before growing the office sharing platform to almost 1,000 locations across AsiaPac.

He has since gone on to advise other early stage tech-startups and is a co-founder of Collective Campus, sighting an archaic mentality of "the way things have always been done around here" as a key motivator for wanting to get into the space. Steve is also a regular innovation blogger, having written for Venture Beat, Startup Daily and Shareable in addition to independent publishing on LinkedIn. 

When not immersing himself in all things business and innovation, Steve can be found hitting weights in the gym, cycling down Beach Road, catching a live band on AC/DC Lane or enjoying some smashed avocado on toast at one of Melbourne's many famous inner city cafes.

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Class Schedule

What you will learn
  • An overview of the five key reasons why large companies fail to innovate and methods to to best circumvent them
  • An appreciation for disruptive innovation execution strategies and an overview of litmus tests to help identify potentially disruptive innovations and aid investment decision making
  • A comprehensive overview of enterprise innovation fundamentals backed by real-world case studies and hands-on activities

What to bring
  • Notebook and pen
  • The right side of your brain
What to wear

Casual


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Collective Campus

Vendor sincce 2015

Open Innovation Hub where Startups and Corporates alike can Learn, Connect, and Innovate - together.

Offering short, high-impact classes and workshops on Lean Startup, Digital Marketing, Data Science, Design Thinking and Agile Methodologies.

Disrupt yourself, before someone else does.

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