Launching an Online Store

What to Bring

  • A notebook and pen, or your laptop

What to Wear

  • Casual

Launching an Online Store

About This Class

What You Get

  • Recommendations for choosing the right platform for your online store
  • An understanding of the importance of branding, and how design impacts buyer behaviour
  • A template for measuring the success of your store
  • A whole bunch of ideas on how to market your online store
  • Membership to the private Homeroom Facebook community, where you can ask questions and connect with other small business owners after class ends.


Have you always wanted to turn your hobby into a thriving online store? Do you have plans to be the next Amazon, but need help getting to the next level?

There’s never been a better time to open an online business. The web presents so many opportunities for designers, creatives and small business owners to reach a much wider audience and start building their dream life. But there’s also plenty of competition online and customers really do expect even the smallest web shops to get things right. That means all of us selling in the digital space need to raise our game if we want our products to get noticed and attract a loyal following. This workshop shows you how to do just that!


Tell us if this sounds familiar … You’re a creative, a maker, a small business owner. You’re neck deep in designing, writing, ordering, dispatching, marketing.

Maybe you lead a team or maybe you’re a one-woman-show… Either way, you know that the success of your business is down to you. you’ve chosen this path and taken the leap. even though it can be a little terrifying, you’re determined to define success on your own terms and make it happen.

Homeroom is here to help you do it. We know the joys and the challenges of creative entrepreneurship and have developed the skills to help others forge their own paths. We believe in sharing information, supporting each other, and expressing our trues selves in businesses. we want to give you the tools to take control of your brand. but most importantly, we want you to know that you absolutely can live your life and your business on your own terms.

After all, we all want to work smart and have fun doing it.


Claire Deane is the founder of digital marketing agency Deane and Co. She’s an experienced business coach who, after working in digital marketing for over 10 years, realised the biggest barrier for small businesses was a lack of confidence in how to leverage a presence on the web. Claire is passionate about helping business owners work smarter and increase their bottom line.

Lani Pauli is big into strategy, analytics and being able to see a project through from start to finish, having led national publicity campaigns for brands like Paul Newman’s Own, Bing Lee, Tourism & Events Queensland and Coco Republic. She established and built the community (online and offline) for Yelp in Brisbane. Lani is a generalist with specialist interests in content marketing, curation and telling the stories of small businesses.

See yourself here?
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