A persona is everything that drives a person to make decisions. Nail the persona you're targeting and you nail the product and marketing. Without a well crafted persona you may be shooting in the dark. Learn how to identify personas and integrate them into your entire product development and marketing lifecycle.

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What you will learn
  • How to develop your initial business model and key assumptions
  • How to quickly build cheap but effective prototypes to test your key assumptions
  • How to develop and measure key actionable metrics to gain valuable insights to guide you towards product market fit
What you will get
  • You will get an overview of the entire lean startup process supported by real-world case studies and short activities
  • You will be left with an activity to explore in your workplace pertaining to some of the concepts underlying the lean startup
  • You will learn how lean startups develop their initial business models
  • You will learn how key assumptions underlying these business models are developed
  • You will discover concepts that support the cheaply and quick testing of these key assumptions
  • You will gain an overview of key metrics used to guide lean startup decision making, including actionable, accessible and auditable metrics
  • You will gain access to our member only discussion forums where you can share learnings, challenges and thought leadership with other innovation enthusiasts
  • You will gain access to exclusive Collective Campus alumni events, including opportunities to connect with both established and emerging startups
  • You will become a part of the exclusive Collective Campus community
  • You will receive ongoing thought leadership and case studies as they happen to keep abreast of the latest happenings relating to the use of the lean startup at large companies

What to bring
  • Notebook and pen
  • The right side of your brain
What to wear

Anything from smart casual to corporate


Collective Campus

Vendor since 2015

Open Innovation Hub where Startups and Corporates alike can Learn, Connect, and Innovate - together.

Offering short, high-impact classes and workshops on Lean Startup, Digital Marketing, Data Science, Design Thinking and Agile Methodologies.

Disrupt yourself, before someone else does.

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