A persona is everything that drives a person to make decisions. Nail the persona you're targeting and you nail the product and marketing. Without a well crafted persona you may be shooting in the dark. Learn how to identify personas and integrate them into your entire product development and marketing lifecycle.
- How to develop your initial business model and key assumptions
- How to quickly build cheap but effective prototypes to test your key assumptions
- How to develop and measure key actionable metrics to gain valuable insights to guide you towards product market fit
- You will get an overview of the entire lean startup process supported by real-world case studies and short activities
- You will be left with an activity to explore in your workplace pertaining to some of the concepts underlying the lean startup
- You will learn how lean startups develop their initial business models
- You will learn how key assumptions underlying these business models are developed
- You will discover concepts that support the cheaply and quick testing of these key assumptions
- You will gain an overview of key metrics used to guide lean startup decision making, including actionable, accessible and auditable metrics
- You will gain access to our member only discussion forums where you can share learnings, challenges and thought leadership with other innovation enthusiasts
- You will gain access to exclusive Collective Campus alumni events, including opportunities to connect with both established and emerging startups
- You will become a part of the exclusive Collective Campus community
- You will receive ongoing thought leadership and case studies as they happen to keep abreast of the latest happenings relating to the use of the lean startup at large companies
- Notebook and pen
- The right side of your brain
Anything from smart casual to corporate
Vendor since 2015
Open Innovation Hub where Startups and Corporates alike can Learn, Connect, and Innovate - together.
Offering short, high-impact classes and workshops on Lean Startup, Digital Marketing, Data Science, Design Thinking and Agile Methodologies.
Disrupt yourself, before someone else does.