Introduction to Digital Marketing
Description
Gain the skills you need in digital marketing to help you achieve your goals!
This course is the perfect choice if you want to gain a comprehensive introduction to digital marketing strategy and its components.
Andrea, the instructor, imparts invaluable insights on marketing strategy, digital platforms, and content creation. Additionally, the course provides for examination of the tools available to enhance your businesses digital marketing capacity.
This course offers an extraordinary opportunity to access a wealth of information in a short course.
This foundation course uses a practical and hands-on approach to upskill you in key areas of digital marketing, including:
- Identifying and understanding your target audience
- Working out your content pillars
- Learning about key digital marketing platforms – social media, email, website SEO
- Learning about marketing funnels and how to convert online audiences into customers
- Content development for digital marketing platforms
- Gain a basic understanding of organic vs paid content
- Learn key tools such as Canva and Mailchimp
Each session will be comprised of learning, implementing the knowledge to your specific business needs, troubleshooting any issues you’re facing and further reading on each topic presented.
What you will learn
- Identifying and understanding your target audience
- Content development for digital marketing platforms
- Learning about marketing funnels and how to convert online audiences into customers
What you will get
- A digital marketing strategy for your business
- A digital marketing toolkit to help you create and implement campaigns
- A resources sheet for more learning
Parking and entrance on Westbank Terrace
What to wear
No dress code
Appropriate for
Small business owners and/or individuals working or volunteering in roles that require digital marketing knowledge and skills
Richmond Community Learning Centre is a local Neighbourhood House in the city of Yarra, providing classes, workshops, playgroups, venue hire and much more in our community.
Your Teacher
Andrea worked with a diverse range of brands to create, hone and amplify their voices through successful digital campaigns over the last 12 years. She have worked in-agency, client-side and freelancing across industries.
Richmond Community Learning Centre has an average rating of 4.0 for their other classes.
See other reviewsCancellations & Refunds
If the organiser cancels the class:
You are entitled to a full refund.
If you can't attend the class:
You’re welcome to send someone in your place.
OR
- A refund can be requested 5 days before class starts. Free of charge.
Terms & Conditions
Anyone partaking in any classes or coming to any events at Richmond Community Learning Centre or organised by Richmond Community Learning Centre must agree to these terms and conditions.
1) PHOTO & VIDEO
I agree to give Richmond Community Learning Centre unrestricted publishing rights for any photographs or videos taken at Richmond Community Learning Centre classes and events or on Richmond Community Learning Centre premises. (For use of Richmond Community Learning Centre marketing materials).
2) Cancellation Policy:
1. A full refund will be given if cancellation is made at least 5 days prior to the beginning of class or,
2. A full refund will be given if RCLC is required to cancel the class.